NewswireToday - /newswire/ -
Libertyville, IL, United States, 2010/08/06 - Frick credits innovation and customization for increase in sales of labels, decals, RFID tags, safety signs and utility markers.
William Frick & Company, a leading producer of custom identification products including RFID tags, barcode labels, utility markers and signs, celebrated its 35th year in business with a record 20 percent increase in sales for the fiscal year ending July 31.
”We increased sales, controlled expenses and improved quality,” said Jeffrey Brandt, president of William Frick & Company. “This sensible approach to business kept our innovative company on firm ground yet enabled us to post strong growth despite the weak economy. I’m confident that our solid financial footing, customer-centric approach and inventive products will catapult the company to a new level of success in the coming fiscal year.”
Brandt attributed the success of William Frick to a combination of high-touch customer service, development of ground-breaking products customized for client needs, the ability to turn orders and prototypes around quickly.
Frick’s dedication to customers was validated earlier this year when the company received the Frost & Sullivan North American Customer Value Enhancement Award in the RFID Tag Market. Frick was recognized for serving customers through customization and by offering the maximum variety of RFID tags.
In addition to excelling at customer service and product innovation, the company’s leadership attributes its success these past 35 years to being privately held and able to stay focused on long-term growth strategies. These include partnering with technology and product experts who help develop Frick’s cutting-edge identification products.
"We don’t believe in restricting our merchandise to off-the-shelf products,” said Vice President Evie Bennett. “Many times we confer with a product or technology expert to develop prototypes or customize the best solution for the client’s specific problem. The success of our business confirms this approach has worked well in the past so we intend to continue offering customized products going forward.”
Frick product lines include SmartMark™ RFID tags, SnapAround™ cable markers, AuthentiCal™ security labels and 3D-formed nameplates, decals, laser-etched tags and other identification products.
In business since 1975, William Frick & Company (fricknet.com) is a veteran-owned firm that employs 38 workers. The company has been at its current Libertyville location since 2002. Prior to that William Frick had facilities in Northbrook and Vernon Hills.