The rapidly-growing market witnessed solid growth across all global markets, widening existing footprints and gaining new institutional clients. Highly-accessible lecture capture solutions provide institutions the ability to extend existing audience reach through enhanced learning environments, as well as boost distance learning initiatives.
New analysis from Frost & Sullivan (digitalmedia.frost.com), World Lecture Capture Solutions Markets, finds that the market earned revenues in excess of $50 million in 2009 and estimates revenues to more than triple by 2016, due to increasing deployments and growth of existing footprints.
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"The ability to review, navigate, and revisit coursework by viewing captured course lectures boosted overall sentiment towards courses using lecture capture solutions," says Frost & Sullivan Industry Analyst Aimee Roberts. "Students' indicate that they prefer courses backed by captured content, feeling more engaged and noting higher retention of content."
Student questionnaires, polls, and exit surveys also reveal that students prefer courses that utilize lecture capture solutions. When offered a course that provides captured content and a blended learning environment to one that offers a traditional classroom with only lectures, students select courses classes that provide lecture capture.
Although the benefits of lecture capture solutions can be witnessed by both faculty and students, the obstacle of proving tangible ROI prolongs institutional buying decisions. Economic circumstances during 2008 and 2009 curtailed the growth of lecture capture solutions market; however, the market is anticipated to pick up steam as constrained educational IT budgets are re-evaluated.
Recognizing economic challenges, vendors have adapted pricing models, offering flexible contract options, and providing hosted or cloud-based deployment options. Growing at a compound annual growth rate (CAGR) of over 20 percent, the market will demonstrate healthy gains in worldwide sales as well as stable growth in North America and Latin America (NALA) throughout the next 5-10 years.
To push business prospects forward, vendors must seriously consider introducing service-oriented architecture (SOA). This flexible service model allows greater flexibility in deployments, providing next generation lecture capture solutions, which easily integrates with technology including learning management solutions (LMS) and collaborative tools and applications.
Benchmarking and institutional feedback surrounding the deployment of lecture capture solutions must be made available to potential customers. Supporting institution side research as well as private research initiatives will boost the credibility of the lecture capture solutions market. "Presenting solid analysis to key decision makers allows prospective institutions to make informed decisions," suggests Roberts. "As a result, a successful deployment can be realized, whether a departmental or campus-wide initiative."
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World Lecture Capture Solutions Markets / N77D