Netsertive, Inc., a leading online marketing company for local dealers, retailers and related product manufacturers, today announced that it has expanded its online advertising program for the audio-video industry. With mutual benefits for product manufacturers and local dealers alike, its Local ExtendTM Online Ad Program places co-branded online advertising into local markets around the country. The Integra Home Theater banner ads promote branding for the manufacturer while associating the brand with key dealers in designated markets. The local dealer information on the ads automatically changes based on the city a consumer is in when he or she views a website showing the ads; which drives maximum relevancy and higher ad performance. The ads are shown on national, industry-specific, contextually relevant sites across the Internet, including review, resource and hobbyist sites, as well as forums, blogs and relevant social media sites. New sales opportunities for the manufacturer and dealer are created as the ad-clicks are driven directly to the local dealer’s website, putting the consumer in touch with a local outlet where they can see or demo the product directly.
As new construction has slowed and traditional media advertising has become less effective, the custom and retail dealers are rapidly turning to online search and display marketing to drive new business. The localized, highly targeted and cost efficient online ads can bring new customers in the door while keeping dealers within their budgets. “What we have seen in the past 12 months is that dealers – whether large or small - who run consistent, well targeted online advertising, have gained market share in spite of the challenging economy”, says Netsertive’s Business Development Director Jamie Sasser.
Integra, emphasizing performance, quality and reliability, has long been the premiere brand for elite audio-video dealers. The company has earned a reputation for innovative consumer products and strong dealer support. Integra’s desire to further support and drive customers to local dealers made the decision to partner with Netsertive an easy one. Keith Haas of Integra noted, “When we analyzed which dealers were growing and where new end-customers were coming from, it became obvious that we needed to increase our online presence. We turned to Netsertive’s Local ExtendTM program because it is turn-key, with Netsertive handling all site targeting, bid management, localization, and reporting. It’s easy for dealers, seamless for the manufacturer, and drives immediate results.” Dealers receive hundreds of thousands of banner ad impressions, which appear on national websites that are viewed by consumers in a dealer’s local market. When consumers click on a banner ad, they are directed immediately to the website of their local Integra dealer.
Netsertive also provides standalone online search advertising in local markets and industry-specific website optimization (aka SEO) for local dealers. Unlike the general online marketing companies, Netsertive’s technology leverages a vast database of industry-specific information to drive a higher ROI for dealers and manufacturers who run online advertising on their platform.
Based in the Raleigh area of North Carolina near Research Triangle Park, Netsertive (netsertive.com) helps local businesses and national product manufacturers attract consumers and increase sales through innovative online marketing solutions. To help clients drive more qualified leads, the company developed a proprietary, vertical-industry approach to online search & display advertising, which it delivers using its patent-pending technology platforms. Netsertive has also developed a vast knowledgebase based on running millions of ad impressions in hundreds of online campaigns, which it uses to inform its decision engine and drive maximum ROI for clients. With its unique vertical industry approach and relevant knowledge of every major U.S. market, the company ensures a fast and smooth entry into the world of online marketing for a wide range of dealer/retailers and their product manufacturers.