PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: DragonSearch Marketing

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Telmar First to Avail Media Planners of TAB’s Eyes-On Data - Traffic Audit Bureau (TAB) Eyes-on data allows planners to compare and combine outdoor media market by market with other media
Telmar First to Avail Media Planners of TAB’s Eyes-On Data

 

NewswireToday - /newswire/ - New York, NY, United States, 2010/08/05 - Traffic Audit Bureau (TAB) Eyes-on data allows planners to compare and combine outdoor media market by market with other media.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Internet/Search/SEO/SEM/Directory Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!

World needs to know about google malpractices - Share your Adsense publishers stories on Google tactics to steal your revenues

 

Telmar, a global supplier of advertising media information software and services announced today the full integration of the Traffic Audit Bureau’s (TAB) Eyes-On Data into its suite of media planning services.

Telmar’s integration of Eyes-On data allows advertisers, planners, and buyers the opportunity to fully realize the impact of outdoor advertising. Using the Eyes-On Data in Telmar systems (telmar.com), clients can use traditional media metrics such as % reach, average frequency, TRPS, and compare cost efficiencies using CPMs and CPPs. These industry-standard measurements for Out-of-Home facilitate bringing outdoor into the media mix.

“Telmar is the first to apply science to the TAB’s site level data and adapt it into a media-planning system that is fully compatible with all other media platforms,” said Stanley Federman, CEO, Telmar. “We’re delighted to provide media owners and buyers alike with a system to properly integrate this powerful media. Before the Eyes-On metrics, Outdoor as a category struggled with measurement; now it is a level playing field.”

“Media planners have always been challenged by a lack of standardized measurement when integrating OOH into multi-media campaigns,” said Andrew Marcus, VP Research for Clear Channel Outdoor. “Telmar recognized the need to put OOH in terms consistent with the advertising media industry. In order for operators to provide their clients with plans that fully integrate OOH, they needed fully compatible metrics.”

In partnership with MRI/GFK Eurisco, Telmar worked on the initial TAB Eyes-On ratings which improved the way previous metric systems measured audiences ‘likely to see’ an outdoor ad, with rich demographic and ethnographic data. Telmar brought data from a variety of sources including: recorded pedestrian traffic, circulation, and travel surveys together and applied a scientific method to the raw data.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Internet/Search/SEO/SEM/Directory Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!

World needs to know about google malpractices - Share your Adsense publishers stories on Google tactics to steal your revenues

 

Written by / Agency / Source: DragonSearch Marketing

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Internet/Search/SEO/SEM/Directory articles,
CATCH Visitors via Your Competitors Announcements!


Telmar First to Avail Media Planners of TAB’s Eyes-On Data

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

Telmar |
Publisher Contact: G. S. Schwartz & Co, Inc. 
212-725-4500 jkreiner[.]schwartz.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any DragonSearch Marketing securities in any jurisdiction including any other companies listed or named in this release.

Internet/Search/SEO/SEM/Directory via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From DragonSearch Marketing / Company Profile


Read Internet/Search/SEO/SEM/Directory Most Recent Related Newswires:

Wisoft Solutions Forays into Content Marketing Services
AAA Choose BlueVenn to Meet its Marketing Aspirations
WakiliOnline.co.ke - Business and Legal Templates for Entrepreneurs Officially Launches
Ritesh Handa Joins Wooqer as President - Operations, Finance & Corporate Development
Internet Marketing and SEO Company Neovora, LLC Opens New HQ in Round Rock, Texas
TracKey - Smartphone Data Backup and Remote Access App Launched
Softbiz Solutions Launches New Re-designed Website
Entrepreneur Inverts Internet and Creates Startup to Compete with Google
Radaris Launches The Trustoria Professional Directory
Marketing Strategist and Author Steven Howard Introduces His Latest Book - The Best Of The Monday Morning Marketing Memo
ProSiebenSat.1 Produktion Uses MobileIron to Organize Workflow
MobileIron and Google to Bring MobileIron AppConnect to Android for Work
Nav D Solutions Launches Custom Campaigns for SEO, SMO & PPC
Local CEO, Soap Star, and Photojournalist Visit School and Orphanage in India
RankSonic Launches A Brand New Rank Tracker Web Service Targeting Webmasters and SEO Specialists

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  JobsWare.com

Visit  La Bella Bakery Artisan Bakery Arizona





 
  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)