NewswireToday - /newswire/ -
Mountain View, CA, United States, 2010/08/04 - Wengroff will be presenting at 10:30 am PST on Day One, September 16, in a session titled, "Paid, Earned or Owned: How the New Rules of Content Have Created Opportunity to Drive ROI—and Risk—for Marketers".
Frost & Sullivan is pleased to announce that Jake Wengroff, Global Director of Corporate Communications, will serve as a speaker for The Social Media Strategies Summit, to be presented by Global Strategic Management Institute (GSMI), taking place September 15-17, 2010, in San Francisco, California.
The event will unite senior-level corporate communicators, media professionals, marketers, technology executives, and analysts in a highly-interactive and educational series of sessions.
Wengroff will be presenting at 10:30 am PST on Day One, Thursday, September 16, 2010, in a session titled, "Paid, Earned or Owned: How the New Rules of Content Have Created Opportunity to Drive ROI—and Risk—for Marketers." During the presentation, Wengroff will address such topics as the creation of a content-focused culture that drives social media conversations, engagement, and sales leads.
"Too often, a company charges ahead with a social media strategy, without recognizing that it's a content strategy that needs to be in place at the onset," explains Wengroff. During his presentation, he will deliver a survey of the changing landscape along with opportunities for creative, dynamic positioning.
Wengroff is responsible for Frost & Sullivan's branding, media relations, client-facing messaging, webinar programs, social media, communications training, and internal communications.
For more information about The Social Media Strategies Summit, please contact Michael Roche at 888.409.4418 x4 or michael.roche[.]gsmiweb.com.
About Global Strategic Management Institute
GSMI produces high-level business and organizational function-focused summits for the world's leading business decision-makers. These dynamic and innovative services initiate and develop business relationships between director and C-level practitioners from the most influential organizations, for a stimulating environment to discuss key industry issues and mutually beneficial solutions.
About Frost & Sullivan
Frost & Sullivan (frost.com), the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from 40 offices on six continents.