There is a treat in store for all those Delhiites who are passionate about high-end Audio-Visual (AV) products. Fx Entertainment Pvt. Ltd. has launched its latest premium Hi-Fi & Customized Home Theatre Store at Metropolitan Mall in Gurgaon. Products from world renowned AV brands like Cambridge Audio, Mordaunt-Short, Elipson, NorStone and Russound will be available exclusively at this store as Fx Entertainment is the sole importer and distributor of these brands in India.
The launch of the outlet was witnessed by Mr. Shane Choithramani (Managing Director, Fx Entertainment) and Mr. Paul Masson (International Sales and Business Development Director, Cambridge Audio). According to Mr. Choithramani, “This store will be a one-stop destination for people seeking lifestyle products and gadgets for the Home Theatre and distributed audio industry. Mordaunt-Short PERFORMANCE SERIES speakers, Cambridge Audio ‘One’ iPod mini-system, ad-notam MAGIC MIRROR Televisions with Swarovski Chandeliers, ELIPSON ‘foot-ball’ speaker, Cambridge-Audio Bluray DVD players, NorStone Designer Furniture and a host of other gadgets will be available under one single roof.” This is the third outlet that Fx Entertainment has opened in India, the first two showrooms being in Delhi and Mumbai.
The launch of the store coincided with the introduction of several new products including the Mordaunt-Short ALUMNI 8 TOWER Speakers, the Cambridge 650R AV Receiver as well as Audio Bluray Players, Elipson’s Ball Speakers and the Mirror & Magic Televisions from ad-notam. The price range for these products is quite varied with entry level music systems retailing for about Rs.55,000 and going up to 15 lacs for a music system. The Magic Mirror TVs start at 5.5 Lacs.
Cambridge Audio, which is UK’s foremost hi-fi brand and whose products are distributed in 45 countries worldwide, is now looking at making its presence felt in the Indian market as well. Mr. Paul Masson feels, “There is a very serious demand for high-end audio and video equipment currently existent in India. With more and more middle and upper middle-class people gaining exposure by means of foreign travel, international gadget magazines and tech programmes being aired on popular Television channels, this demand will further increase. Thus, we have decided to cater to this potential customer base by bringing the entire Cambridge Audio range to India through our association with Fx Entertainment.”
About his decision to open this second outlet in NCR and making these international brands accessible to people in the capital region, Mr. Shane Choithramani said, “The idea was to design and construct a state-of-the-art fully customized and automated store with lifestyle products and gadgets to tap the Builder and Architectural community of Gurgaon and not just regular mid-segment speaker/Amplifier/TV consumer markets which exists currently. The way forward is to be able to bring in new ideas and products that are different, aesthetically appealing and yet, to some degree, affordable. And all of this has to be supported by well trained technicians with state-of-the-art service facilities, a facet on which we are paying a great deal of emphasis.”
About Fx Entertainment Pvt. Ltd
Established in the year 2006, Fx Entertainment i(fxentertainment.in) s the sole importer and distributor of AV brands like Cambridge Audio from the UK, Mordaunt-Short Loudspeakers from the UK, NorStone Speaker Accessories, Wires and the exclusive range of NorStone AV Furniture from France, Elipson designer speakers from France and multi-room AV distribution products from Russound, USA. The company not just retails high quality AV equipment; it also specializes in custom installation, touch panel controls, system integrations, video-conferencing, multi-channel and multi-room stereo and visual installations for multi-floor hotels, offices, boardrooms and commercial establishments.
Fx Entertainment’s clientele includes industry leaders like ABN-AMRO, Jimmy Choo, Christian Dior, Study by Janak, Lerros, Yo! China, Gucci, Bo Concept, Provogue, Music World, Hevells, Meena Bazaar, Emaar MGF, G4S, RPG, Lladro, S.Oliver, Reliance Industries Limited, Driplex Water Engineering Ltd, Turquoise Cottage and Bottega Veneta among others. Since its inception, Fx Entertainment has expanded its chain to 3 exclusive showrooms, 2 branch offices, 2 warehouses and 3 service facilities across India. A dedicated team of 20 Sound Professionals, 14 qualifies Installation Engineers and 4 Service Technicians work round the clock to ensure that the company’s standards of quality in acoustic consultancy, installations and equipment service are in line with the heritage of the brands that Fx Entertainment distributes.