PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: O'Keefe Communications

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

TV or not TV - Myth Exploded about High Cost of Advertising on TV in Australia - Most small business owners shudder at the thought of advertising on TV as they image that advertising on the small screen is just for the big boys
TV or not TV - Myth Exploded about High Cost of Advertising on TV in Australia

 

NewswireToday - /newswire/ - Melbourne, Australia, 2005/06/10 - Most small business owners shudder at the thought of advertising on TV as they image that advertising on the small screen is just for the big boys.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Broadcast/TV/Radio Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

How wrong can they be as tv is affordable provided small businesses have sufficient distribution, that is multiple retail outlets, or product availability through supermarkets, etc.
Use guerrilla strategies on tv. Avoid going head to head with mega brands, run advertising that appears where the big boys are not. Place spots in daytime, even breakfast where there is less competition. Research your target audience and place spots where the editorial content complements your brand.For example, cooking,motoring, travel shows.

TV is cost effective and in most cases daytime costs less than radio. For example $200 {aust} for a 15 sec spot in morning chat/variety shows.Tv is the only medium that showcases your brand with sight, sound, color and movement. TV involves viewers by engaging them emotionally and rationally.

Production of the commercial is possible on modest budgets, thanks to advances in computer technology. Animation,electronic editing,film and music libraries have all forced costs down without detracting from the BIG idea.

Spots can be produced from $1,500 (aust) upwards and Australian agency O'Keefe Communications based in Melbourne won Gold at the International Summit Awards (USA) for a 15 sec spot for Encore Cat Litter. "The total budget was $4000 (aust)" said agency chief John O'Keefe.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Broadcast/TV/Radio Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: O'Keefe Communications

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Broadcast/TV/Radio articles,
CATCH Visitors via Your Competitors Announcements!


TV or not TV - Myth Exploded about High Cost of Advertising on TV in Australia

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

|
Publisher Contact: John O'Keefe - OKC.com.au 
+61(3) 9820 4400 okc[.]okc.com.au
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any O'Keefe Communications securities in any jurisdiction including any other companies listed or named in this release.

Broadcast/TV/Radio via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From O'Keefe Communications / Company Profile


Read Broadcast/TV/Radio Most Recent Related Newswires:

Televarpið Deploys New Full-Software Converged Statmux Video Headend Powered by ATEME
TBC in Taiwan Launches Newly Digitized Platform Powered by NAGRA's OpenTV 5
Next Step Selects ATEME’s TITAN to Power the First HEVC DTH Service in Thailand
Orion Choses ATEME’s Encoders and Decoders to Follow its Expansion Program in Russia and CIS
Pay-TV, Video-on-demand, and IPTV in Africa Advance through Convergence
NEC to Provide Digital TV Transmitters for Colombia's Public Broadcasting Service
ATEME Powers Globo’s 4K HDR VOD Product
Dentsu Announces its Corporate Venture Capital Fund Dentsu Ventures Investment in U.S. VR Platform Company LiveLike
SmarDTV Sets A New Security Benchmark For Conditional Access Modules (CAM)
SmarDTV Adds Simple But Effective Fast-and-Easy Wi-Fi Configuration Button to its Wi-Fi CAM
Philippines’ Leading DTH Pay-TV Provider, Cignal, Deploying Conax Cardless Content Protection to Back Expansion Plans
ALi Extends Cardless STB Chipset Offering - Integrates HEVC Series SoCs with Next Generation of Conax Cardless Clients
NAGRA Extends 4K Ultra HD Content Protection Partnership with KT Skylife in Korea with AnyCAST CONNECT
NAGRA and Samsung Introduce TVkey - The Direct-to-TV Solution for 4K UHD Viewing
TV Novo Tempo Selects ATEME to Power its Terrestrial ISDB-T and Contribution Networks

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  NAKIVO, Inc.

Visit  BizJobs.com





 
  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)