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TV or not TV - Myth Exploded about High Cost of Advertising on TV in Australia - Most small business owners shudder at the thought of advertising on TV as they image that advertising on the small screen is just for the big boys
TV or not TV - Myth Exploded about High Cost of Advertising on TV in Australia

 

NewswireToday - /newswire/ - Melbourne, Australia, 2005/06/10 - Most small business owners shudder at the thought of advertising on TV as they image that advertising on the small screen is just for the big boys.

   
 
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How wrong can they be as tv is affordable provided small businesses have sufficient distribution, that is multiple retail outlets, or product availability through supermarkets, etc.
Use guerrilla strategies on tv. Avoid going head to head with mega brands, run advertising that appears where the big boys are not. Place spots in daytime, even breakfast where there is less competition. Research your target audience and place spots where the editorial content complements your brand.For example, cooking,motoring, travel shows.

TV is cost effective and in most cases daytime costs less than radio. For example $200 {aust} for a 15 sec spot in morning chat/variety shows.Tv is the only medium that showcases your brand with sight, sound, color and movement. TV involves viewers by engaging them emotionally and rationally.

Production of the commercial is possible on modest budgets, thanks to advances in computer technology. Animation,electronic editing,film and music libraries have all forced costs down without detracting from the BIG idea.

Spots can be produced from $1,500 (aust) upwards and Australian agency O'Keefe Communications based in Melbourne won Gold at the International Summit Awards (USA) for a 15 sec spot for Encore Cat Litter. "The total budget was $4000 (aust)" said agency chief John O'Keefe.

 
 
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Written by / Agency / Source: O'Keefe Communications

 
 

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TV or not TV - Myth Exploded about High Cost of Advertising on TV in Australia

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Publisher Contact: John O'Keefe - OKC.com.au 
+61(3) 9820 4400 okc[.]okc.com.au
 
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