Leading European Video and sponsored content ad platform, ebuzzing, today announced its launch in the UK. Part of the Wikio Group, which indexes and ranks over one million blogs and websites daily according to social influence, the ebuzzing service connects online communities such as blogs and forums to ad sales agencies and ad campaigns and monetises the process.
Coupled with the Wikio ranking system, ebuzzing delivers access to highly relevant social media channels and orchestrates unrivalled consumer engagement. With the success of campaigns in the UK for brands such as Wrangler and Peugeot, ebuzzing is pleased to be able to extend its offering by opening its UK office. The platform has been live throughout Europe since 2007 and has had over 1,000 brands such as Ebay, Diesel, Mastercard, Microsoft and Toyota using the service to reach their consumers in an accountable and performance based environment.
Once registered, bloggers are able to select which campaign they would like to participate in, based upon their interests and likes. Brands are then able to engage with these social media communities through video broadcasting, ethical and disclosed sponsored conversation, widget seeding and forum conversation. By paying bloggers for their work, based upon pre agreed campaign parameters and a blog’s Wikio ranking, ebuzzing ensures accountability and scale.
ebuzzing (ebuzzing.com) is the B2B part of the Wikio group and led by Kelkoo founder, Pierre Chappaz which was sold to Yahoo! in 2004 for EUR475 million. Wikio's top blog rankings have become a primary indicator of influence for bloggers and advertising agencies throughout Europe.
Paul Coggins, the UK’s newly appointed MD, ebuzzing said: “ebuzzing simultaneously determines a blog’s authority and gives advertisers a previously unavailable route through which to mine the online universe and ultimately engage with their consumers. Uniquely, our relationship with the Wikio Group also gives our advertisers access to Europe’s largest pool of influential blogs and delivers a clear benefit to all those in this particular value-chain.
“With an increasing demand from brands to reach a wider audience, the decision to open a full scale operation in the UK fits perfectly with the company roadmap.”
About the Wikio Group
Focusing on the blogosphere and social networks, Wikio is a communications group operating in Europe and the USA. Wikio boasts sites in six countries, indexing over one million blogs and media websites; it is also the premier European news portal with over 20 million unique visitors each month. ebuzzing (Promodigital in Italy), the advertising arm of the group, is a Pan European platform allowing advertisers to take part in the conversations taking place at the heart of the blogosphere and social networks via the diffusion of quality content and videos. ebuzzing currently counts over 1,000 advertisers as clients.
Prior joining ebuzzing, Paul held a number of senior management positions including sales & marketing Director at getmein.com, UK Sales Director at zanox.com, one of the largest affiliate networks in the world and EMEA Business Development Director at RealNames.