PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: Frost & Sullivan

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Wireless Carriers Still Have Multi-Billion Dollar Opportunity in Newly-Competitive Consumer LBS Market Finds Frost & Sullivan - On-Deck market to reach $1.58 billion in 2015
Wireless Carriers Still Have Multi-Billion Dollar Opportunity in Newly-Competitive Consumer LBS Market Finds Frost & Sullivan

 

NewswireToday - /newswire/ - Mountain View, CA, United States, 2010/07/20 - On-Deck market to reach $1.58 billion in 2015.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Telecom/Wireless/VoIP/IPTV Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!

World needs to know about google malpractices - Share your Adsense publishers stories on Google tactics to steal your revenues

 

The consumer location-based services (LBS) sector has experienced tremendous change during the past eighteen months, forcing North American wireless carriers to cope with a vastly different competitive landscape. Carrier dominance in the North American consumer LBS sector, which was carefully developed during the past decade, is now being directly assaulted by smartphone application storefronts and free off-deck solutions.

New analysis from Frost & Sullivan (wireless.frost.com), 2010 North American Consumer Location-based Services (LBS) Market – The Wireless Carrier Opportunity, finds that the wireless carrier-generated segment of the North American consumer LBS market amounted to on-deck application software revenues of approximately $718 million in 2009 and forecasts this to reach $1.58 billion in 2015.

If you are interested in more information on this study, please send an email to Jake Wengroff, Corporate Communications, at jake.wengroff[.]frost.com, with your full name, company name, title, telephone number, company email address, company website, city, state and country.

Wireless carriers must become more creative and aggressive in leveraging their unique assets if they want to successfully carve out and keep a significant portion of this sector's potential revenue. Powerful technology and greater customer awareness are driving the consumer LBS market and providing even more opportunities for carriers to partner with top-tier application developers and create, launch, and promote new LBS solutions.

"In tandem with smartphone advances, carriers are making their networks and locationing capability more accessible to LBS application developers," says Frost & Sullivan Senior Industry Analyst Jeanine Sterling. "Partnerships with location aggregators, open application programming interface (API) platforms, and simpler, quicker certification reviews make it easier for LBS developers to stake a claim to the market."

However, new monetization models and higher channel fragmentation encourage smartphone users, in particular, to bypass wireless carriers and download LBS solutions directly from the phone's application store. The majority of location-based applications available through smartphone storefronts are free or available for a one-time fee. In such an environment, carriers will have to strategize cleverly to justify their monthly subscription model. They will also have to find ways to appeal to a smartphone user population that is quickly growing in terms of size and demands.

Wireless carriers have to bring a strong marketing sensibility to the consumer LBS sector. Their gatekeeper role and control over products and partners have disappeared in the smartphone sector and has been weakened with feature phone users. Carriers need to decide where they can compete successfully in this sector.

"Some LBS solutions – such as the kid finder services – are just an automatic and perfect fit. Other applications and capabilities may not be as obvious. To thrive in this market, carriers have to be real marketers – monitoring customer needs, identifying product voids, working with creative partners, and publicizing the distinct benefits that carriers bring to today's mobile user," advises Sterling.

2010 North American Consumer Location-based Services (LBS) Market – The Wireless Carrier Opportunity is part of the Mobile & Wireless Growth Partnership Services program, which also includes research in the following markets: U.S. Mobile Advertising and Search Markets, North American Consumer Mobile Communications Outlook, U.S. On-Deck Premium Mobile Content Markets, and An Insight into the U.S. Mobile Video Content Services Market. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from 40 offices on six continents. To join our Growth Partnership, please visit http://www.frost.com

2010 North American Consumer Location-based Services (LBS) Market – The Wireless Carrier Opportunity / N68D

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Telecom/Wireless/VoIP/IPTV Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!

World needs to know about google malpractices - Share your Adsense publishers stories on Google tactics to steal your revenues

 

Written by / Agency / Source: Frost & Sullivan

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Telecom/Wireless/VoIP/IPTV articles,
CATCH Visitors via Your Competitors Announcements!


Wireless Carriers Still Have Multi-Billion Dollar Opportunity in Newly-Competitive Consumer LBS Market Finds Frost & Sullivan

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

Frost & Sullivan |
Publisher Contact: Jake Wengroff 
210.247.3806 jake.wengroff[.]frost.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Frost & Sullivan securities in any jurisdiction including any other companies listed or named in this release.

Telecom/Wireless/VoIP/IPTV via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Frost & Sullivan / Company Profile


Read Telecom/Wireless/VoIP/IPTV Most Recent Related Newswires:

Monsan Chooses Dialogic PowerVille Visual IVR to Offer Advanced Customer Care Applications
Qualcomm, AT&T and CH2M Collaborate to Improve Water Management in Georgia’s Gwinnett County Department of Water Resources
Motorola Solutions Expands Managed & Support Services with Chile Acquisition
HCL Wins Everest Group Award for Life Sciences & Healthcare IT Services
Verizon Chooses Datamena for Middle East Expansion
HCL Announces Three Stage Internet of Things Maturity Framework
Grandstream Releases A New DECT HD Repeater for Beta Testing
Gartner Recognizes HCL as a Leader for Managed Workplace Services, North America and Europe
Affiliates of Siris Capital Complete Combination of Mitel Mobile with Xura and Ranzure Networks to Create the New Mavenir Systems
Motorola Solutions, Telstra and Ericsson Deliver World First, LTE Broadcast-enabled PTT Call on Telstra’s LTE Network
Qualcomm and Mercedes-AMG Petronas Motorsport Conduct Trials Utilizing 802.11ad Multi-gigabit Wi-Fi for Racecar Data Communications
AVST Helps Customers Future-Proof Their UC Investments
Qualcomm, Ericsson and NTT DOCOMO Announce Collaboration on 5G NR Trials to Accelerate Wide-scale 5G Deployments in Japan
Qualcomm eXtension Program Members Bring Amazon Alexa Wake Word Support for Bluetooth® Audio Devices
Viber Chooses Dialogic’s Cloud-Based SoftSwitch and SBC for its Voice Core Infrastructure

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  MagLar, Inc.

Visit  JobsWare.com





 
  ©2017 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)