• To be launched in 2-3 weeks, campaign's theme centers on boosting awareness amongst SMEs on the need to go online;
• Educate buyers & suppliers on how they can leverage Internet for 24X7 global presence, cost-effective marketing & B2B matchmaking;
• Highlight catalyzing role of B2B e-marketplaces like IndiaMART.com in growth of SMEs;
• Nation-wide drive to be launched across newspapers, magazines, online, radio, electronic & outdoor media.
Most common yet major challenge suppliers and buyers face today is locating the right partner for business. In an attempt to assist these entrepreneurs to easily explore new markets and find the relevant business associates, IndiaMART.com is planning to start a massive nation-wide awareness campaign in next two-three weeks. The six-month long brand campaign, to be launched across newspapers, magazines, online, radio, electronic and outdoor media, would lay thrust on synergising business opportunities 'online' for both suppliers and buyers across the globe. In addition, it would boost awareness on the cost-effective marketing possibilities available on the IndiaMART.com platform which could be leveraged by the Small and Medium Enterprises (SMEs) to a great extent at anytime and from anywhere.
Drawing attention to the fast-changing nature of conducting businesses, Mr. Dinesh Agarwal, Founder and CEO, IndiaMART.com, said, "Internet has completely changed the dynamics of businesses across the globe. In fact, having web presence has become a prerequisite for any company's existence. With over 20 million SMEs in India alone, we, at IndiaMART.com, see huge potential in integrating the SMEs with Internet for better business possibilities and are determined to bring them on the global map. Our new campaign would reinforce this commitment and take it to a next level with a focused approach in a big way."
Internet is more than just a word today. It is not only credited with providing 24X7 presence to companies through minimal investment of cost and time, but also breaks the geographical barriers. Taking cue from this, the new brand campaign from IndiaMART.com would emphasize on how SMEs and MSMEs can benefit tremendously through B2B marketplaces on Internet. The aim would be to help them tap unexplored markets, capitalize B2B matchmaking opportunities through cost-effective online marketing.
Underlining the role of such an intensive campaign to be undertaken by the company, Mr. Arun Tyagi, General Manager – Marketing, IndiaMART.com, shared, "Today, SMEs are largely aware about Internet. However, they lack knowledge to leverage the same and in particular online B2B marketplaces for their business growth. This is what drives our marketing strategy and therefore the campaign's focus on market development through awareness and education about online B2B marketplaces amongst SMEs. Our idea is to highlight how easy it is to find variety of buyers and suppliers online from your personal computer. This is evident with the fact that some SMEs are already online and reaping the benefits. At IndiaMART.com itself, we enjoy support and trust of more than 9 lakh registered suppliers and over 30 lakh unique business visitors every month. Hence, as a market leader, we are proud to take the first step in overall market development for online B2B marketplaces in India."
The roaring success of the campaign undertaken last year proved to be a move in the right direction. It led to sizable increase in the number of registration with IndiaMART.com. A first of its kind branding experiment, the campaign saw IndiaMART.com's fixed presence on all the pages of Timesofindia.com and Economictimes.com. Moreover, the campaign was aired across 12 stations of Radio Mirchi including Delhi, Mumbai, Kolkata, Pune, Hyderabad, Bangalore, Ahmedabad, among others. Besides, apart from front page ads in prominent newspapers such as Economic Times and Times of India, the campaign was run on Google, Yahoo, Rediff, Moneycontrol, Indianexpress.com and more than 1000 other top websites through various ad networks. This year too, the nation-wide awareness drive will follow on the footprints of the previous campaign while also tapping the electronic medium.
IndiaMART.com is India's largest online B2B marketplace connecting global buyers with suppliers through business directories, online product catalogs, buy-sell offers, industry specific marketplaces, printed media and trade shows participation.
Founded in 1996, the company has a pan-India presence in over 100 cities. With over 1500 employees located across 39 offices in the country, IndiaMART.com offers an extensive range of value-added products and services to its 900,000 registered members and nearly 5 million global buyers across various industries and verticals.
IndiaMART.com has won numerous awards over the years and has been widely covered by media such as CNBC, BBC, BusinessMoney, CNN, Businessworld, Economic Times, Financial Express, etc for its pioneering role in promoting SME business in the country. Its existing investors include Intel Capital and Bennett, Coleman & Co. Ltd (Times Group), India's largest print media group.