PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: IndiaMART.com

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

IndiaMART.com Plans Massive SME Awareness Campaign - Most common yet major challenge suppliers and buyers face today is locating the right partner for business. In an attempt to assist these entrepreneurs to easily explore new markets and find the relevant business associates
IndiaMART.com Plans Massive SME Awareness Campaign

 

NewswireToday - /newswire/ - Noida, Uttar Pradesh, India, 2010/07/16 - Most common yet major challenge suppliers and buyers face today is locating the right partner for business. In an attempt to assist these entrepreneurs to easily explore new markets and find the relevant business associates.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering E-Business B2B/B2C Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

• To be launched in 2-3 weeks, campaign's theme centers on boosting awareness amongst SMEs on the need to go online;
• Educate buyers & suppliers on how they can leverage Internet for 24X7 global presence, cost-effective marketing & B2B matchmaking;
• Highlight catalyzing role of B2B e-marketplaces like IndiaMART.com in growth of SMEs;
• Nation-wide drive to be launched across newspapers, magazines, online, radio, electronic & outdoor media.

Most common yet major challenge suppliers and buyers face today is locating the right partner for business. In an attempt to assist these entrepreneurs to easily explore new markets and find the relevant business associates, IndiaMART.com is planning to start a massive nation-wide awareness campaign in next two-three weeks. The six-month long brand campaign, to be launched across newspapers, magazines, online, radio, electronic and outdoor media, would lay thrust on synergising business opportunities 'online' for both suppliers and buyers across the globe. In addition, it would boost awareness on the cost-effective marketing possibilities available on the IndiaMART.com platform which could be leveraged by the Small and Medium Enterprises (SMEs) to a great extent at anytime and from anywhere.

Drawing attention to the fast-changing nature of conducting businesses, Mr. Dinesh Agarwal, Founder and CEO, IndiaMART.com, said, "Internet has completely changed the dynamics of businesses across the globe. In fact, having web presence has become a prerequisite for any company's existence. With over 20 million SMEs in India alone, we, at IndiaMART.com, see huge potential in integrating the SMEs with Internet for better business possibilities and are determined to bring them on the global map. Our new campaign would reinforce this commitment and take it to a next level with a focused approach in a big way."

Internet is more than just a word today. It is not only credited with providing 24X7 presence to companies through minimal investment of cost and time, but also breaks the geographical barriers. Taking cue from this, the new brand campaign from IndiaMART.com would emphasize on how SMEs and MSMEs can benefit tremendously through B2B marketplaces on Internet. The aim would be to help them tap unexplored markets, capitalize B2B matchmaking opportunities through cost-effective online marketing.

Underlining the role of such an intensive campaign to be undertaken by the company, Mr. Arun Tyagi, General Manager – Marketing, IndiaMART.com, shared, "Today, SMEs are largely aware about Internet. However, they lack knowledge to leverage the same and in particular online B2B marketplaces for their business growth. This is what drives our marketing strategy and therefore the campaign's focus on market development through awareness and education about online B2B marketplaces amongst SMEs. Our idea is to highlight how easy it is to find variety of buyers and suppliers online from your personal computer. This is evident with the fact that some SMEs are already online and reaping the benefits. At IndiaMART.com itself, we enjoy support and trust of more than 9 lakh registered suppliers and over 30 lakh unique business visitors every month. Hence, as a market leader, we are proud to take the first step in overall market development for online B2B marketplaces in India."

The roaring success of the campaign undertaken last year proved to be a move in the right direction. It led to sizable increase in the number of registration with IndiaMART.com. A first of its kind branding experiment, the campaign saw IndiaMART.com's fixed presence on all the pages of Timesofindia.com and Economictimes.com. Moreover, the campaign was aired across 12 stations of Radio Mirchi including Delhi, Mumbai, Kolkata, Pune, Hyderabad, Bangalore, Ahmedabad, among others. Besides, apart from front page ads in prominent newspapers such as Economic Times and Times of India, the campaign was run on Google, Yahoo, Rediff, Moneycontrol, Indianexpress.com and more than 1000 other top websites through various ad networks. This year too, the nation-wide awareness drive will follow on the footprints of the previous campaign while also tapping the electronic medium.

About IndiaMART.com
IndiaMART.com is India's largest online B2B marketplace connecting global buyers with suppliers through business directories, online product catalogs, buy-sell offers, industry specific marketplaces, printed media and trade shows participation.

Founded in 1996, the company has a pan-India presence in over 100 cities. With over 1500 employees located across 39 offices in the country, IndiaMART.com offers an extensive range of value-added products and services to its 900,000 registered members and nearly 5 million global buyers across various industries and verticals.

IndiaMART.com has won numerous awards over the years and has been widely covered by media such as CNBC, BBC, BusinessMoney, CNN, Businessworld, Economic Times, Financial Express, etc for its pioneering role in promoting SME business in the country. Its existing investors include Intel Capital and Bennett, Coleman & Co. Ltd (Times Group), India's largest print media group.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering E-Business B2B/B2C Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: IndiaMART.com

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
E-Business B2B/B2C articles,
CATCH Visitors via Your Competitors Announcements!


IndiaMART.com Plans Massive SME Awareness Campaign

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

|
Publisher Contact: Arun Tyagi - IndiaMART.com 
+91-9711003832 pr[.]indiamart.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any IndiaMART.com securities in any jurisdiction including any other companies listed or named in this release.

E-Business B2B/B2C via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From IndiaMART.com / Company Profile


Read E-Business B2B/B2C Most Recent Related Newswires:

FIS Expands its Real-time P2P Payment Solutions Offering
Interlochen Center for the Arts Selects FinancialForce HCM to Inspire Collaboration and Deepen Employee Engagement
FinancialForce Continues Momentum in Nonprofit Sector Empowering Organizations to Maximize Impact and Fulfill Missions
FinancialForce Introduces Billing Central for Everything-as-a-Service Business Models
FIS and CO-OP Bring Cardless Cash to Credit Unions Nationwide
Greenway Health Gains Customer Satisfaction by Transitioning from NetSuite OpenAir to FinancialForce PSA
FinancialForce Delivers Wave App for Professional Services Automation (PSA) Extending the Power of Salesforce Wave Analytics to Professional Services
LiquidHub Selects FinancialForce Cloud Solutions to Optimize Workflows and Unify Data
LoginRadius Announces Adoption of Microsoft Azure for its Cloud Services
FIS and Arkansas Governor Hutchinson Extend VC FinTech Accelerator Till 2018
BBSTC 2016 by O2O Commerce is 1st Annual International Networking and Showcasing Platform for SMEs
The Weather Company to Deliver Crucial Weather Data for Safety and Resource Management Solutions to Underserved Areas Around the World
KinCare Selects FinancialForce, Prepares for Rapid Growth within In-Home Aged Care Industry
FIS Leads Technology Transformation with Bank Leumi USA
FIS Named ‘Most Disruptive’ in PYMNTS/Alexa Challenge

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  La Bella Bakery Artisan Bakery Arizona

Visit  NAKIVO, Inc.





 
  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)