NewswireToday - /newswire/ -
Seattle, WA, United States, 2006/08/02 - As the once red hot market begins to cool, GuildQuality helps Seattle builders grow business by giving them the tools to better manage their business, improve customer service and increase their referral rates..
GuildQuality, a leader in quality management for the home building industry, is entering the Seattle homebuilding market with a mission – to help building professionals grow in the declining market by improving home quality and better managing their business.
A recent GuildQuality survey of Seattle homeowners discovered that only 70% would recommend their home builder to others. While the once red-hot building industry begins to cool, with the NAHB forecasting a 14-percent decline in total housing starts from the third quarter of 2005 to the third quarter of 2007, it has become more important than ever for builders to increase their customer service as a way to grow their business in a declining market.
By using the GuildQuality tools to improve their business model as it relates to customer service, Guild Quality’s hundreds of members have enjoyed an average 88-89% referral rate.The average Seattle customer referral rate of 70% fits within the industry average of 65-75% with definite room for improvement.
“The best way to grow your business, especially in a cooling market is to differentiate yourself as a quality builder with your finger on the pulse of what the customer needs,” said Geoff Graham, president of GuildQuality. “The good news is that Seattle builders (as well as others in the building industry) can become GuildQuality members and use our resources to help improve their quality and performance and better manage their employees. This, in turn, drives homeowner satisfaction, which creates a lot more referrals which drive the growth of a builder’s business.”
With a dedication to improving the quality of homes and customer service within the building industry and through its real-time actionable information, quantifiable and comparable performance data, trend analysis and credible reports, GuildQuality gives building professionals of all sizes sophisticated yet easy-to-use analytical tools to monitor and better manage their businesses and improve the quality of work delivered to home buyers.
The Seattle survey queried over 7,000 homeowners of 200+ Seattle builders that build 10 or more homes annually. One of the most interesting survey findings was that higher volume builders in Seattle are getting a higher referral rate than the smaller builders. Customers felt, however, that smaller builders were more trustworthy and had a higher quality of work. This can most likely be attributed to more contact and better rapport with the homeowners during the building process.
GuildQuality provides comprehensive, Internet-based tools that enable homebuilders, remodelers, and developers to track their quality and performance based on feedback from their homeowners. GuildQuality is able to provide objective, third-party customer satisfaction and preference surveying for professionals in the building industry. Members use the straightforward tracking and analysis reports to gain a clear understanding of how their team members perform in comparison with one another, and how they as a team compare with other businesses within the industry. Through GuildQuality’s customized analyses and recommendations, members can identify both where they are satisfying their customers’ needs and where they need improvement. For more information on GuildQuality call 888-355-922.