NewswireToday - /newswire/ -
Chester, Cheshire, United Kingdom, 2010/07/08 - National 5-a-side football pitch hire company, Goals Soccer Centres, have seen a huge increase in its customers hiring space to play 5-a-side football due to their SMS messaging campaign strategy.
Working with leading mobile marketing company Txtlocal, Goal Soccer Centres are using SMS marketing to reach out to a predominantly male target audience of 20 to 60 year olds. The company found, through research, that this group are instantly reactive and less prone to forward planning, responding extremely well to campaign offers, monthly updates and discounts via their mobile phones. The research also found that this group were far more likely to use their smartphones to browse the internet.
The company feels that this could spark a national trend in the upward support of 5-a-side football.
Goal Soccer Centres, Martin Franklin said “Mobile marketing is the quickest way to send a quick turnaround campaign message to a large audience. Rather than cold calling which only achieves around a 40% connection. It’s made a huge difference to this business, and 5-a-side football is evidently becoming more popular.”
Txtlocal Managing Director, Darren Daws supports this view, ‘SMS is an excellent compliment to other marketing channels. We are seeing many organisations receiving excellent response rates like Goal Soccer Centres. The beauty of our online SMS service is that there are no real barriers to entry, anyone can literally be up and running within minutes.’
Txtlocal have seen similar successes with clients using their array of online and mobile services including Manchester United Football Club, Shell and Google. These companies have benefited from the advantages of using the Txtlocal service, some of which are detailed below:
Quick Set Up
A shared Short Code can be set up within a few hours of receipt of payment.
All incoming texts can be immediately forwarded to your email address/s.
All incoming texts are also stored in your Inbox which contains the mobile number, message and time and date of receipt. This can then be exported to Excel at the click of a button.
The numbers collected can then be used to run future SMS campaigns.
You can easily send messages to anyone who's texted you in, and they have an always-available opt-out path, complying with data protection laws.
You can set up an auto-reply message to immediately go back to anyone who texts in.
Multiple Short Codes
Have as many Short Codes as you wish all linked to one account, each will have its own inbox and auto-reply message.
In conjunction with our SMS API Gateway you can send back a WAP URL used for ringtone or other product downloads and charge for this content.
No Lengthy Contracts
You can run a Shared Short Code for either 3, 6 or 12 months.