NewswireToday - /newswire/ -
St. Paul, MN, United States, 2006/08/01 - Silverback Marketing Group (SMG) is a full service agency that specializes in marketing to echo boomers (Generation Y). SMG conceptualizes and implements integrated marketing communication plans.
Echo Boomers (also known as Generation Y and Millennials) are the offspring of the baby boomer generation and make up almost one third of the U.S. population. Ages range from preteen to mid-20s. The spending power of this demographic is already $170 billion/year and is rapidly expanding. As the spending power of the generation continues to increase, many companies continue to struggle with connecting to the market. The main reason for this struggle is the fact that echo boomers do not respond well to traditional advertising. Tessa Wegert, a digital media strategist for Enlighten (interactive agency) stated that “studies show echo boomers are increasingly skeptical of ‘packaged’ ad messages. Instead, they take their cues from celebrities and their peers.”
Silverback Marketing Group (SMG) specializes in marketing to this very large and profitable generation. SMG is unique because the company’s top level management falls within the targeted demographic. They understand the market from both a marketer and consumer standpoint. The leaders of Silverback are eager young professionals that have a vast amount of experience in the industry.
The partners of SMG, Andy Polski and Dan Score, have a wide-range of skills in event marketing, promotions, and brand activation. A couple of the big name clients that Andy, President of Client Service, has worked with include Frito-Lay and Sprint. While working with Sprint, Andy was an on-site tour manager for a nation-wide mobile marketing tour targeting ‘millennials’ (echo-boomers). During the summer of 2005 Andy worked at an Omnicom agency in Dallas and played an important part in developing and presenting a college market activation plan to make the Doritos brand an inextricable part of the college lifestyle. The college market activation plan was made up of four national promotions and in-store merchandising solutions.
Andy holds a Bachelors of Science Degree in Marketing Communications and a minor in Business Administration from the University of Wisconsin – River Falls. Throughout his college career he assisted in managing multiple events for the United States Tennis Association, NBA, and various local organizations, along with running his own painting business for over four years.
Dan Score, President of Operations, has a keen sense in the market research department. Dan has assisted in a variety of campaigns for clients such as Blue Cross Blue Shield, Buffalo Wild Wings, Minnesota State Lottery, and many other regional brands. He played a key roll in executing a number of non-traditional brand awareness tactics for a chain of struggling Buffalo Wild Wing restaurants in Atlanta, GA and surrounding communities.
Dan holds a Bachelors of Science Degree in Marketing Management from Saint Cloud State University. While attaining this degree he remained active in the community offering his market research skills to a local non-profit organization.
SMG (silverbackmktg.com) conceptualizes integrated marketing communication plans by implementing traditional forms of advertising and promotions along with utilizing various new media tactics that help companies effectively reach echo-boomers.