NewswireToday - /newswire/ - Hollywood, FL, United States, 06/25/2010 - Selling to Women expert Delia Passi teaches luxury real estate sales representatives how to improve the customer experience in a tough market.

For nearly two years, experts have been speculating on whether and when the real estate market will turn around and make positive gains. Women’s market expert Delia Passi believes a better question might be, “How can we make the most of the real estate market right now?”

Between married couples and single women – the two largest buyers of residential real estate – national statistics show that women influence 91% of all home purchases.

Recognizing the importance of providing a real estate experience women trust, The Ritz-Carlton Residences invited Passi to deliver a keynote and a workshop at their annual Sales and Marketing Conference on June 7-9 at the Ritz-Carlton in Dallas, TX.

Passi’s presentation highlighted the current state of the affluent women’s market, differences in gender communication styles and buying paths and suggestions for improving the overall customer experience.

Passi explained, “Real estate is more than a financial investment, especially in the minds of women buyers. It’s also a very personal decision, often closely tied to feelings and impressions about the property, the community and even the realtor. It’s a tough economy, so real estate purchases should be approached not as transactions but as partnerships – the kind that work toward common goals and produce positive outcomes. Trust is a bigger factor than ever, and it’s the key to customer satisfaction.”

Passi is the leading expert in marketing and selling to women, and she is the author of Winning the Toughest Customer: The Essential Guide to Selling to Women. As the founder of WomenCertified®, Passi is also a consumer advocate and empowers companies all around the world to provide a better customer experience to both women and men alike.

Agency / Source: WomenCertified / Medelia, Inc.

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