D-Link, the global leader in connectivity for small, medium and large enterprise business networking, today announced a collaboration with Cymphonix®, a leader in Secure Web Gateway solutions, to combine Cymphonix XLi technology with the D-Link® Wishfi™ product line to enhance highly-targeted advertising for hospitality and visitor-based networks. Wishfi is a pioneer of intelligent and targeted information delivery methods designed to offer tailored, revenue-generating content messaging and advertising for hospitality and visitor-based networks environments such as hotel franchise locations, coffee shops, cafés, or restaurants, and executive office suites.
"D-Link's Wishfi MediaSpace delivers a ground breaking solution that not only offers hospitality and visitor-based network operators a new revenue stream, but also creates a significant value-added service," said Brent Nixon, president and CEO of Cymphonix. "Cymphonix empowers D-Link's Wishfi MediaSpace to deliver precisely targeted advertising to users through our XLi OS, which provides complete visibility to all Internet content. We’re very pleased to team with D-Link on this cutting edge initiative that increases message effectiveness."
As users in hospitality or visitor-based networks log into the Internet, D-Link's Wishfi MediaSpace serves targeted information as part of the browser window. Information displayed ranges from sponsored advertisements to targeted internal messaging. Cymphonix XLi OS sits in-line with the browser traffic and is "content-aware," enabling a very precise match of sponsored information to the interest of the user.
"What makes Wishfi so attractive to hospitality and visitor-based networks is the ability to create value by offering micro-targeted information to individuals on the network," said Nick Tidd, president of D-Link North America. "The unique XLi technology from Cymphonix dramatically increases our visibility into converged Internet traffic to further enhance Wishfi’s precision. We’re delighted to strengthen the Wishfi value proposition and offer our customers more ways to monetize their Internet services through our partnership with Cymphonix."
D-Link (dlink.com) is the global leader in connectivity for small, medium and large enterprise business networking. The company is an award-winning designer, developer and manufacturer of networking, broadband, digital electronics, voice, data and video communications solutions for the digital home, Small Office/Home Office (SOHO), Small to Medium Business (SMB), and Workgroup to Enterprise environments. With millions of networking and connectivity products manufactured and shipped, D-Link is a dominant market participant and price/performance leader in the networking and communications market. D-Link Systems, Inc. headquarters are located at 17595 Mt. Herrmann Street, Fountain Valley, CA, 92708. P: (800) 326-1688 or (714) 885-6000; F: (866) 743-4905.
Cymphonix Corporation (cymphonix.com) uses award-winning Secure Web Gateway technology to help organizations cut the time, effort and cost of controlling converged Internet traffic. By providing unmatched visibility and control, Cymphonix can shape, filter, manage and report on network connections for one site or 100+ sites.
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