Thus the agency for effective online-marketing once again offers, after the two analyses on the characteristics of performance-marketing for airlines as well as for the fashion industry, an interesting insight into industry-specific experiences and learnings.
Financial products are extensively researched and completed on the internet. But as the metapeople analysis reveals, banks show only little presence on the internet. Financial institutions do to a large extend leave the important consulting business to financial forums, communities and comparison portals. Moreover, it can be observed that banks are often not listed in the front rankings of search engine results at important financial keywords.
metapeople shows in the extensive analysis "Performance-Marketing for banks”, how banks are situated in the areas of Search-Engine-Optimization, Search-Engine-Advertising, Display-Ads and Affiliate-Marketing and offers solutions and gives answers, how banks could gain a better online presence. The analysis therefore deals with specific issues and challenges:
Where are potential bank clients to be found online? What advertising measures are promising to win new customers, which are suitable to attract existing clients? Where are banks active so far and how can they expand their marketing activities, and make them more efficient?
Thanks to many years of experience of the metapeople group in performance-marketing for banks a valuable analysis guide for financial institutions has emerged. The one-stop agency for online-marketing points out the need for action and also offers concrete solutions, how banks may position themselves in the future more successfully in the online-market.
About the metapeople GmbH
As an agency for effective Performance Marketing metapeople GmbH, cooperating with a network of national and international agencies around the world, offers premium one-stop solutions in the fields of Search Engine Marketing, Search Engine Optimisation, Affiliate Marketing, Social Media, Bannering-Advertising, Consulting and Tracking from one source.
metapeople (metapeople.com) also offers the client, alongside of many tracking solutions, the effective Cross-Channel-Tracking with the inhouse developed tracking and reporting tool metalyzer. The socialyzer, which has also been developed by metapeople, is also applicable as a tracking and reporting tool in the area of Social Media.
Founded in 1999 by Marco Ciachera and Tim Ringel, metapeople has launched subsidiaries in Europe, Asia and America in the course of the last 10 years.
In order to support Affiliate clients better, the metaapes GmbH has been founded in 2004, who have specialized in Affiliate-Marketing. CEO Tim Ringel, as German Executive of the international Search Engine Marketing association SEMPO and member of BVDW’s work group “Search Engine Marketing”, cultivates lots of close commercial and personal contacts within the Online Marketing trade.
metapeople works together closely with major German and international organisations and agencies. We were also able to establish a solid network of European agencies to optimise customer care. And for even more refinement in our daily work most of our employees could excel themselves as “Google Adwords Qualified Professional”. As one of the leading agencies for effective Online Marketing in Germany metapeople GmbH works on national and international level for well-known names, such as e. g. C&A, DEVK, Sun Microsystems and T-Mobile.