The new company will support public and private sector clients looking to effectively coordinate and manage a comprehensive range of digital photographic images, artwork, PowerPoint presentations, video, audio files and business documents.
The joint venture brings together two companies with a track record that straddles the creative and technical industries and which has delivered DAM solutions to hundreds of UK organisations in the last decade.
“By pooling our skills and professional expertise Metasys Technologies and Digital-Photo have created, with TDAL, a unique one-stop shop for selecting, developing and implementing DAM solutions within a cost effective timeframe”, said TDAL managing director, Alastair McDavid.
“This effectively solves the problem of digital management in the 21st Century”.
TDAL will be targeting mainly large and medium sized organisations that appreciate the major cost savings and brand consistency an effective DAM system delivers and have had, until now, to rely on inexperienced dealers for software, installation, training and support services.
“Times have changed”, said TDAL Chairman Graham Roberts.
“Clients now want the flexibility to choose what type of DAM system they adopt, on what operating system it runs and whether they prefer it to be implemented in-house or externally hosted and they want a DAM expert”
TDAL will first provide each client with the technical detail and market intelligence needed to make an informed choice regarding digital asset management before working with that client to establish and develop the most effective solution possible.
The Digital Asset Lab
The top team of The Digital Asset Lab is:
• Graham Roberts, Chairman
Graham is the former Global Advertising Director of computer services giant Unisys, starting his career with Burroughs Machines, the pioneers in multi-programming computers. In 2006 he set up as an independent consultant in communications / sales training working with FT, Bloomberg, The Herald Tribune and IDG International.
• Alastair McDavid, Managing Director
Established reputation in '90's as PR photographer, managing his own photographic agency. Very early digital technology adopter. Pioneered digital imaging production for global Travel Trade in Australia, Asia, USA, the Caribbean, plus most of Europe. UK clients included Travel Trade Gazette, ABTA and World Travel Market.
• Norman Milne, Director
Norman sold the Dixel, the world's first portable digital picture transmitter. In 1996, he launched FotoWare Ltd which he managed for 9 years, building the company to be the UK's leading DAM supplier. He is an undisputed expert in DAM workflows, particularly for the newspaper, magazine and publishing industry.
• Eric Eames, Technical Director
The Digital Pioneer. Was head of Hasselblad Electronic Imaging, a recognized expert by his peers, part of many world firsts. Transmitted first digital pictures by mobile phone, first digital pictures over the NATO military satellite network, first digital ship to shore. A Mac specialist but conversant with any platform.
About Metasys Technologies Ltd
Formed in 1994, Metasys Technologies specialise in image workflow, colour management and web-based image asset and print image management workflow and the former UK FotoWare distributor, with particular emphasis on the newspaper industry. Metasys now offers consultancy services to the corporate market & publishing market.
About Digital-Photo Ltd
Formed in 1999, by Eric Eames, former head of Hasselblad Electronic Imaging and photographer Alastair McDavid, Digital-Photo uniquely combined the leading London PR photographic agency with a specialist sales division for the professional press / PR photographers, supplying imaging hardware, software and cameras. Digital-Photo expertise provided Digital Asset Management for the PR, Media and corporate sectors.