Paula Deen Enterprises and Cooking.com sign a multi-year relationship. Cooking.com has re-launched Paula Deen’s online store at PaulaDeenStore.com, and both organizations will be collaborating to bring new Paula Deen kitchenware products to market with original content to support the product launches.
"I am pleased to be working with Cooking.com in supporting our product line and content. Our goal is to align our company with the most effective services and maximize our bottom line," said Paula Deen.
“We are very excited to be working with the Paula Deen Enterprises team”, said Tracy Randall, the CEO of Cooking.com. “Paula has a loyal fan base, and we’re thrilled to partner with Paula’s team to service her online fans and bring exciting new Paula Deen products and services to Cooking.com as well as our Powered by Cooking.com Partners, such as FoodNetworkStore.com and BettyCrockerStore.com.”
Cooking.com was founded in 1998 and is based in Marina del Rey, CA. Cooking.com, the leading online marketplace for cooks, now operates eight uniquely branded websites: Cooking.com, StarbucksStore.com, PillsburyStore.com, BettyCrockerStore.com, FoodNetworkStore.com, Kraftstore.com, RachaelRayStore.com and PaulaDeenStore.com. Cooking.com offers its customers more than 60,000 products for the kitchen along with recipes, menus and a growing library of user-generated cooking content and tools. Cooking.com is committed to providing its customers with an exceptional experience through inspiring connections through food and cooking and is the recipient of numerous awards for customer satisfaction.