PRTODAY / NewswireToday Free press release distribution service network

More news: Software
Written by / Agency / Source: Rovi Corporation

Check Ads Availability|e-mail Article

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Rovi Launches Advertising Network with Broad Reach into Multiple Platforms - Marketers can reach millions of households using Rovi Guides and Third-Party Interactive TV Platforms by Advertising with Rovi (NASDAQ: ROVI)
Rovi Launches Advertising Network with Broad Reach into Multiple Platforms


NewswireToday - /newswire/ - Santa Clara, CA, United States, 2010/06/16 - Marketers can reach millions of households using Rovi Guides and Third-Party Interactive TV Platforms by Advertising with Rovi (NASDAQ: ROVI). NASDAQ: ROVI

Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


Rovi Corporation (NASDAQ: ROVI) today announced its new offering for advertisers and agencies, the Rovi Advertising Network. The Network bundles guide advertising on the Rovi ad platform and third-party interactive TV platforms to extend audience reach even further under one integrated and scalable ad buy. Rovi Ad Network enables marketers to launch, manage and measure campaigns across leading interactive TV platforms in up to 15.8 million U.S. households currently. When combined with the distribution of Rovi technology through third parties, Rovi reaches over 30 million households in North America, one of the largest interactive TV advertising footprints on the market today.
In today’s fragmented and complex media environment, advertisers and agencies are faced with the challenge of reaching a consumer audience that is consistently being distracted by a countless array of home entertainment options and a multitude of devices. The Rovi offering provides marketers with the ability to advertise in an uncluttered environment via the guide, reaching a captive and engaged audience actively looking for new television programming. The Rovi Ad Network aggregates advertising units across multiple guide platforms—Rovi and others—extending distribution and reach under one ad buy. The creative for this advertising purchase comes in multiple content forms – standard portals, video portals and dynamic portals designed to provide an immersive consumer experience. Supported with static banners, long and short form video content, graphics, text, interactive content and microsites, the Rovi Ad Network portals can link to direct purchase, response and consumption right from the guide.

"There is large pent up demand by advertisers to engage in advanced television advertising that moves beyond today's typical 30 second commercial, while meeting their real world needs including scale, ease of deployment and capable reporting," said Bill Niemeyer, Senior Analyst with The Diffusion Group. "Solutions that provide this will deliver value for advertisers today and help move the advanced TV advertising market forward."

“Often used an average of 8 times and 10 minutes daily, Rovi guides offer advertisers a way to reach engaged and active consumers,” said Corey Ferengul, EVP, product management and marketing, Rovi. “The Rovi Advertising Network brings together guides from multiple sources. This simplifies the process for advertisers by allowing them to apply their campaigns against a broader distribution and reach multiple types of TV viewers, transcending time-shifting, while also working with a single partner.”

Rovi Advertising Network Offerings:

• Standard Portal: Consumers can record, set a reminder, watch content or learn more about a product or promotion, enabling consumers to instantly tune-in to content, schedule a recording, or learn more about a product or promotion;

• Video Portal: Consumers can click on the interactive banner by the guide, leading directly to video content or links to VOD folders on other cable platforms for deeper audience engagement;

• Dynamic Portal: Consists of video, graphics, text, programming and/or interactive content, offering consumers a variety of content choices accessed directly from an interactive banner by the guide, differentiating product and enhancing the consumer experience with a variety of user-driven content choices.

The Rovi Advertising Network integrates established reporting and measurement capabilities from Rovi. Through its deep relationships with MSO and third-party research companies such as Kantar Media, Rovi is able to provide detailed and advanced set top box (STB) ad campaign data including insights into guide usage. Additionally, Rovi offers trafficking and performance reporting and in-depth post campaign analysis as part of measurement metrics provided to advertisers. These measurement capabilities have shown that 78% of STBs with a guide are used to access the guide on a weekly basis and about one third of TV viewing time was a result of choices made from the guide – a compelling example of how the guide can be an effective advertising platform.

About Rovi Corporation
Rovi Corporation ( is focused on revolutionizing the digital entertainment landscape by delivering solutions that enable consumers to intuitively connect to new entertainment from many sources and locations. The company also provides extensive entertainment discovery solutions for television, movies, music and photos to its customers in the consumer electronics, cable and satellite, entertainment and online distribution markets. These solutions, complemented by industry leading entertainment data, create the connections between people and technology, and enable them to discover and manage entertainment in an enjoyable form.

Rovi holds over 4,400 issued or pending patents and patent applications worldwide and is headquartered in Santa Clara, California, with numerous offices across the United States and around the world including Japan, Hong Kong, Luxembourg, and the United Kingdom.

Forward Looking Statements
All statements contained herein that are not statements of historical fact, including statements that use the words "will" or "is expected to," or similar words that describe the Company's or its management's future plans, objectives, or goals, are "forward-looking statements" and are made pursuant to the Safe-Harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause the actual results of the Company to be materially different from the historical results and/or from any future results or outcomes expressed or implied by such forward-looking statements. Such factors are further addressed in the Company's most recent annual report on Form 10-K for the period ended December 31, 2009 and such other documents as are filed with the Securities and Exchange Commission from time to time (available at The Company assumes no obligation to update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release, except as required by law.

Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


Written by / Agency / Source: Rovi Corporation


Availability: All Regions (Including Int'l)


Traffic Booster: [/] Quick Newswire Today Visibility Checker


Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

# # #
Software Warnings - IMPORTANT:
Always be aware/cautious about what you download on your computer/mobile! PURCHASE SOFTWARE related keywords / Banner Ads. Click HERE for details!

  Your Banner Ad showing on ALL
Software articles,
CATCH Visitors via Your Competitors Announcements!

Rovi Launches Advertising Network with Broad Reach into Multiple Platforms

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

Publisher Contact: Linda Quach - 
+1 (408) 562-8504 linda.quach[.]
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Rovi Corporation securities in any jurisdiction including any other companies listed or named in this release.

Software via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Read Latest Articles From Rovi Corporation / Company Profile

Read Software Most Recent Related Newswires:

NAKIVO Nearly Doubles Revenue Worldwide in Q3 2016
Altitude and HigherGround Partner to Deliver Best-in-Class Recording Solution for Contact Centers
Bostik, World-class Adhesives Leader Selects PROS to Provide Customers with Personalized Buying Experiences
IBM Empowers Singapore Startup with Blockchain and Bluemix for Island-wide Federated Lockers Network
Subex to Host 13th Global User Conference At Jaipur, India
SBI SECURITIES Works with IBM to Test Blockchain Technology for Bond Trading Platform
Yellowfin Top Ranked for Usability in Ventana Research’s 2016 Mobile BI Value Index
Yellowfin Named A Leader in Fourth Consecutive Nucleus Research Value Matrix for Business Intelligence & Analytics
Altitude and Comways Partner to Deliver New Contact Center Solutions for High Growth Companies in Benelux
Gartner Positions Kentico Software in Magic Quadrant for Horizontal Portals
The Weather Company Launches its Signature WEATHERfx Ad-targeting Platform in Germany with BurdaForward
Infor Named on the Constellation ShortList™ for Global HCM Suites and Enterprise Cloud Finance
Valenta Pharm Optimizes Budget Management with Infor BI
NAKIVO Decreases Backup Administration Time by 50% and Storage Space by 30% for FEhS Institute
Rocket Software Business Intelligence Increases the Value of Cognos TM1 Investment

Boost Your Social Network
& Crowdfunding Campaigns

NewswireToday Celebrates 10 Years in Business




  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (