That is what Panasonic Kid Witness News (KWN) is all about – inspiring creativity, instilling confidence and invigorating kids’ minds through education beyond the classroom. This outreach programme for students complements one of the strategic thrusts under the Media Development Authority’s (MDA) Media21 blueprint that aims to foster a culture of appreciation for media products and in so doing, raise the media literacy levels.
Spearheaded by Panasonic Singapore and supported by the MDA, KWN is a hands-on video education programme that advocates creative learning through multimedia and interactive elements. This year marks the third year KWN is organised in Singapore and for the first time, students as young as 10 years of age are eligible to participate as the passion for filmmaking should be inculcated when young.
Ms Pam Hu, Director for Community and International Relations of MDA said, “MDA is proud to support the Kid Witness News as it not only provides our young budding talents with the opportunity to hone their media production skills to create engaging content, but also offers a platform to showcase their abilities on an international level. We are pleased that Panasonic Singapore has opened up the competition to kids as young as 10 years old to prove that one is never too young to be a content creator. This is in line with MDA’s efforts to promote media as a choice career and inspire Singaporeans to discover the possibilities that media offers for work, learning and play.”
KWN is unique in that it is an international programme. Participating schools from each country is required to produce a short three to five minutes documentary on a designated theme to compete at the national level and subsequently at the regional and international levels.
This year’s theme for Singapore is the Environment or the Arts. Besides the KWN Video Kit that Panasonic will be providing to each participating school, students can utilise resources available to them in the library for ideas and inspiration. KWN will also be conducting a short workshop on 03 August 2006 at the Library [at Orchard with guest speakers from The National Library Board, COMPASS and Singapore Environment Council to give students more knowledge on the theme, the resources available and music copyrights.
Last year, our Singapore representative from Bukit Panjang Government High School did the country proud by winning the Regional Best Editing Award based on their entry “Phantom to the Chinese Opera”.
“I enjoyed working on the ‘Phantom to the Chinese Opera. The programme has allowed me to learn a great deal of things in a creative and fun way. Winning the KWN Top News Production award has certainly given me a new perspective to news production,” said Heng Ming Xuan, student from Bukit Panjang Government High School and winner for KWN 2005 Top News Production Award, The Clipper Award and The Tune Award.
Mrs Shirleen Ong, Principal of Bukit Panjang Government High School is a firm believer of creative learning. “We have always provided our students with learning opportunities that will broaden their horizon. The realm of video production, which is what KWN offers, is an area that our students have shown keen interest in. Such learning experiences have given them opportunities to construct their knowledge, enhance teamwork and develop a sense of efficacy that influence the outcome of their work for which they take pride in," she said.
Best known by its Panasonic brand name, Matsushita Electric Industrial Co., Ltd. is a worldwide leader in the development and manufacturing of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of US$81.44 billion for the year ended March 31, 2005. The company's shares are listed on the Tokyo, Osaka, Nagoya, New York (NYSE:MC), Euronext Amsterdam and Frankfurt stock exchanges.
About Media Development Authority of Singapore
The Media Development Authority of Singapore (MDA) was formed on 1 January 2003 to champion Media 21, a blueprint to transform Singapore into a global media city. Media 21 seeks to create a vibrant media environment by establishing Singapore as a media exchange, exporting Made-by-Singapore content, internationalising local media companies, nurturing local media talent and developing digital media.
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Ms Clarice Tan
HP: +65 93847165 - E: clarice.tangy[.]sg.panasonic.com