The significance of multi-channel marketing is growing: More and more customers undertake online research, either at home or on the go, before purchasing a product in a store. This trend is highlighted in the latest “Global Multi-Channel Trends 2010” report published by Hamburg-based market research firm yStats.com/.
Multi-channel consumers account for 67 % of all repeat buyers and tend to have the highest spending and the most transactions per household. Consequently, many retailers try to include internet-based activities into their sales strategy, which in turn leads to a rethinking in the mail order business. At the same time, retail chains are claiming back market shares previously lost to online shops by integrating on- and offline activities. Nonetheless, the latest research data demonstrate that many companies have yet to profit from multi-channel marketing or have just started to realize its potential. The “Global Multi-Channel Trends 2010“ report by yStats.com shows the growing significance of the effective use of social media and networks in this context. Additionally, it recommends that offers for various distribution channels should be consistent, while also taking into account purchasing trends across different geo- and demographic groups. As a result, the yStats.com report closely examines both international trends as well as developments in the USA, the UK, in Germany and in Japan.
yStats.com has been committed to research up-to-date, objective and demand-based data on markets and competitors for top managers from various industries since 2005. Headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized in secondary market research. In addition to offering reports on markets and competitors, yStats.com also carries out client-specific research. Clients include leading global enterprises from various industries including B2C E-Commerce, electronic payment systems, mail order and direct marketing, logistics, as well as banking and consulting.