PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: infomob

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Golley Slater and SearchIgnite Boost Digital Media Return on Investment for Center Parcs - Companies release report supporting investment in cross-channel measurement & attribution modeling to turbocharge digital media performance
Golley Slater and SearchIgnite Boost Digital Media Return on Investment for Center Parcs

 

NewswireToday - /newswire/ - London, United Kingdom, 2010/06/15 - Companies release report supporting investment in cross-channel measurement & attribution modeling to turbocharge digital media performance.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Marketing/Newswire/PR Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

SearchIgnite, a provider of search optimisation and media attribution solutions, and Golley Slater, an integrated agency specialising in digital transformation, today released a comprehensive cross-channel measurement and attribution report. The report outlines Golley Slater’s and SearchIgnite’s five step process for analysing and attributing digital media to maximize ROI and includes a case study showcasing how the methodology successfully increased ROI by 54% for leading UK travel marketer, Center Parcs.

“The need for more accountable and effective cross-channel measurement has been an oft discussed topic, but in reality marketers are challenged by a lack of knowledge on how to properly implement these strategies and frequently rely on technologies that can’t meet their measurement and attribution needs,” said Roger Barnette, CEO of SearchIgnite. “The goal of this report is to highlight how this five step approach to effective attribution, along with the right technology partner, can drive significant improvements in ROI and revenue.”

Like most online marketers, Center Parcs historically gave all credit for their online leads and sales to the last media channel that a customer was exposed to prior to converting, an approach known as “last click attribution.” This approach made it difficult for the company to gather an accurate picture of their real ROI and each digital channel’s contribution to the marketing funnel.

Following an extensive search for a marketing technology partner to help them overcome this challenge, Golley Slater and Center Parcs selected SearchIgnite because of the platform’s ability to attribute performance across digital channels including PPC, SEO, display, email and affiliate, as well its proven media optimisation capabilities.

“Giving our clients real insights into their consumers’ journeys has always been the most difficult area for online,” said Mark Fagan, Digital Media Director at Golley Slater. “SearchIgnite’s platform not only provides these learnings, but also allows our team to react on the fly and apply real-time business rules based on this knowledge that significantly improves our clients’ media performance.”

Golley Slater, Center Parcs and SearchIgnite worked together to outline a five step process for performing effective attribution analysis, which includes tracking actions and interactions across channels, determining channel priortisation and optimising spend based on insights gleaned during cross-channel measurement.

With this attribution methodology and SearchIgnite’s technology, Golley Slater was able to determine the optimal spend for each media channel in order to improve ROI. As a result, Center Parcs saw significant year-over-year improvements:

• 54% increase in ROI;
• 43% increase in overall revenue;
• 28% increase in bookings.

“Cross media management enables us to more accurately review the performance of all our online channels and their interactions, from PPC, SEO, display click and display view through to email,” said Colin Whaley, Sales & Marketing Director for Center Parcs UK. “And, more importantly, it allows us to target budget to achieve the greatest return on investment for our marketing spend and our business.”

About SearchIgnite
SearchIgnite (searchignite.com) is the leading provider of search optimisation and digital media attribution solutions that help major marketers achieve their search marketing goals quicker and spend their advertising budgets smarter. The company's media management technology offers an advanced suite of tools to manage, optimise and report on paid search campaigns in one central dashboard, as well as gather insights into the relationship between media channels including PPC, SEO and display. For more information, please follow us on Twitter @searchignite.

About Golley Slater
Golley Slater Digital (GSD) is a modernising communications agency, part of the Golley Slater Group that has evolved over 12 years in the online industry working with a large number of blue chip organisations to transform their online communications. As an integrated agency, we know the importance of connecting the digital and real worlds. We do this by placing the consumer at the heart of our thinking and ensuring we really understand the consumer buying process, attitudes and behaviours. We achieve this by unifying our specialist expertise and collective intelligence in creative and digital design, web development, search engine marketing, media planning and buying, social media, mobile marketing, research, measurement and emerging technologies.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Marketing/Newswire/PR Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: infomob

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 

 
  Your Banner Ad showing on ALL
Marketing/Newswire/PR articles,
CATCH Visitors via Your Competitors Announcements!


Golley Slater and SearchIgnite Boost Digital Media Return on Investment for Center Parcs

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

SearchIgnite |
Publisher Contact: Andy Betts - SearchIgnite.com 
abetts[.]searchignite.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any infomob securities in any jurisdiction including any other companies listed or named in this release.

Marketing/Newswire/PR via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From infomob / Company Profile


Read Marketing/Newswire/PR Most Recent Related Newswires:

One Act of Kindness Invited to Partner with NBCUniversal’s Share Kindness Campaign
Dentsu Announces Agreement to Acquire Happy Creative in India
Dentsu Announces Acquisition by Dentsu Aegis Network of Leading Web Analytics Company Wasabi in France
Dentsu Announces Acquisition by Dentsu Aegis Network of Leading PR Agency Perfect Relations in India
Dentsu Announces Investment by Dentsu Aegis Network in Avid Media, A U.K. Leader in Content Marketing And Native Distribution
Dentsu Announces Acquisition by Dentsu Aegis Network of Leading Digital Experience Agency WiTH Collective in Australia
Dentsu Announces Acquisition by Dentsu Aegis Network of Cosin Consulting in Brazil
Dentsu Announces Acquisition by Dentsu Aegis Network of Audience Data Management Company Accordant Media in the U.S
Dentsu Announces Acquisition by Dentsu Aegis Network of Lifestyle Marketing Agency Markenloft in Germany
Dentsu Announces Acquisition of Majority Stake by Dentsu Aegis Network in Leading Independent Data Marketing Agency Merkle in the USA
Dentsu Announces Acquisition by Dentsu Aegis Network of B-to-B Marketing Agency Gyro in the U.S
Dentsu Announces Acquisition by Dentsu Aegis Network of Digital Marketing Agency WIS in Taiwan
Pure360 Launches Realignment and Product Upgrade to Market
Dentsu Wins Thirty-One Lions at the Cannes Lions International Festival of Creativity 2016
Dentsu Announces Agreement to Acquire Leading Digital Agency Magnetix in Denmark

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  JobsWare.com

Visit  Triggr & Bloom





 
  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)