It is the first-ever complete self-education toolkit for people working in the retail business, according to NBM Global Knowledge, the start-up company behind the launch. The books are written in a simple, educational and easily understandable style, with a focus on practical, hands-on hints and tips. Those are complemented by concrete examples and tools such as check lists, tables and diagrams for individual completion.
Suggested retail price is euros 129.95 (GBP 114.95) excl. VAT for the complete series of seven books. The training course is first launched in English, German and Dutch, with more language versions to follow over the coming months. The books can be purchased through the company’s website.
The “Retail Sales Leaders” book suite primarily targets shop owners and staff in small and medium-sized retail companies seeking for opportunities to further develop themselves. Yet even large retail groups have already realized the value of the approach; NBM Global Knowledge has been able to sign first contracts with retail associations and industry buying groups who will use the books in development programs for members and internal staff.
Each book covers one core element of professional retail management:
• Customer: Who are your customers?
• Presentation: Are you looking good?
• Salespeople: Can you sell it?
• Merchandising: Have you got it?
• Information: Do you have the answer?
• Finance: How are you doing?
• Strategy: Where are you going next?
While each of the books can be used stand-alone to gain or revitalize knowledge in a particular area, the complete series represents a comprehensive training course providing readers with a thorough understanding of the mechanics, pitfalls and opportunities of the retail business.
Readers of the books can, in an additional step, achieve a ‘Retail Sales Leader Certificate’ as an official recognition. NBM Global Knowledge offers three options to get this certificate – through an online certification course, at a group seminar, or through a personal coaching session on-site. In either case it is mandatory that applicants perform research and demonstrate concrete changes implemented to their businesses based on the lessons learned.
Paula Baptista, founder of NBM Global Knowledge and primary author of the books, says: “Around 80 percent of the retail market is serviced by small to medium-sized independent stores of all types. Many of those shop owners have not had a structured education in retailing, and most existing training offers are either too specific or too expensive for them. ‘Retail Sales Leaders’ closes this gap and will help shop owners make their businesses more efficient, more profitable and more enjoyable.”
About NBM Global Knowledge
NBM Global Knowledge N.V. (nbmglobalknowledge.com), based in Brussels/Belgium, was set up in 2009 by a team of people who’s core skill set has been in the area of Sales and Marketing. At NBM, they bring together their accumulated knowledge and experience in General Management, Sales & Marketing, Strategy, Retail Selling, and IT Web based solutions.
Peter Nolan, living in Dublin/Ireland, is Chairman of the Board and founder of NBM Global Knowledge. Peter has held senior executive positions over a 30 year career with experience in Asia, Europe, Middle East, and the Americas. He has worked with many industry sectors from Consumer Durables and Factory Automation to Electronic Products and Infrastructure Projects. Peter sits on the board of several start-up companies as an advisor on market entry strategies and sales practice development.
Paula Baptista, a native Portuguese living in Brussels/Belgium, is President and founder of NBM Global Knowledge. Her core expertise is in Retail Sales Operations, Market Research Techniques, Strategic Planning and Key Account Management. Paula has worked for over 20 years with global leaders in the industry of Sales and Distribution covering both Retail and Manufacturing. She is a leading practitioner, passionate about consumer insight and developing sales processes, and a frequent and vibrant speaker at conferences on her subject.
Frédéric Marie, living in Paris/France, co-founder of NBM, is a leading-edge thinker in utilizing internet based solutions for data management and sales in business operations. During 25 years in the IT industry as an executive, advisor and team leader, Frederic has built a reputation for creating innovative web based applications that substantially improve business performance. Much of his work was with leading global retail corporations. He is sharing parts of his profound knowledge as an advisor to a number of high-tech companies like e.g. Nexus.
The Board is supported by a Non-Executive Director who brings valuable outside knowledge and endorsement to NBM.
Stefan Hellberg, from Stockholm/Sweden, is a founding member of BTS, a world-leading company in building commit-ment and alignment to accelerate strategy execution. Stefan’s company was set up in the mid 1980’s and has since do-minated this highly advanced training market segment across the globe.
The mission of NBM Global Knowledge is to provide business knowledge learning to people across all age profiles, experience levels, educational background, and economic groupings at a price which is affordable for all.
Within the statutes of the company is a requirement on the Board to assign a percentage of annual profits to a charity which focuses on building learning institutions through books in underprivileged segments of global society.