AOC, part of Taiwan based TPV Technology Limited, and the largest display manufacturer in the world celebrated its success and continual growth even in recession times in presence of its distributors throughout Asia-Pacific, CIS, Middle-East and Africa region at a special event held in Beijing, China recently which was called “Win 2010 Disty Party”.
AOC “Win 2010 Disty Party” was held in one of the most luxuries hotels in Beijing that not only offered plenty party but also lot of social activities along with a tour of the spectacular Beijing Olympic village and also a trip to the Great Wall of China. However, it wasn’t all about partying and socializing, the core event had a series of business presentations and discussions intended to unite AOC staff and distributors under the banner of “One Dream, One Team”
The event also saw unveiling of wide range of new AOC monitors that would be launched this year termed as “Colorful Life 2010”. Majority of the monitors that will be released this year are designed with the combination of features that fall into three areas of particular relevance to a sophisticated buyer. These so-called “3e” categories are environmental (Green), ergonomic and entertaining. AOC also plans to launch its multi-touch and 3D monitors by the end of this year and is currently focusing on its wide range of LED Monitors.
The conference started with a review of the impressive growth of AOC in Asia-Pacific and MEA region, which has averaged 49% per year from 2007 to 2009, making AOC the 4th biggest brand amongst display manufacturers in AP region. AOC has consistently been increasing its market share in this region from 6% in 2007 to 10% market share in 2009 by spearheading a growth of a 70.2% in the LCD market [Source: IDC AP non-bundled PC Monitor Tracker Q4 2009 (excluding Japan, Korea, and Taiwan)]. AOC in short period has become a leading brand in big markets like India and the Philippines, where its market share is rising extremely fast in Malaysia, Taiwan and Vietnam. Apart from Asia Pacific AOC also witnessed strong growth from Middle East & Africa markets and the company intends to focus the MEA region with more interest.
Middle East & Africa (including CIS Central Asia) was well represented at “Win 2010 Disty Party” with presence of all its distributors like Asbis Middle East, Asbis North Africa, Compunics Technologies LLC, I&M (Egypt), Digi Wonder (Lebanon), Asbis Kazakhstan and Asbis Cyprus.
Compunics Technologies LLC from Dubai, UAE won the ‘Best Channel Development’ award for 2009 for its contribution towards promoting and enlarging the brand awareness of AOC in the region.
Speaking on the occasion Suchit Kumar, DGM, Sales MENA & CIS Central Asia, AOC, said that, “Despite recession and late entry of AOC in the Middle East & Africa region we have done exceedingly well and we will continue to increase our efforts to grow faster by enhancing our visibility and availability in the region. AOC is committed to work closely with its distributors to experience even better growth this year by following the principles of AOC’s “One Dream, One Team”.
Looking ahead, sustained growth will see AOC APMEA sell over 2 million units in 2010 (excluding China and MEA), lifting it to 3rd rank in the market, with a goal of reaching the No. 1 position in coming years: this is AOC’s “One Dream”. With an installed base of over 10 million AOC displays, and the fastest growth rate among the top monitor brands, this dream could well become reality. While AOC’s “One Team” is a key channel strategy that would further integrate the customer-facing activities between both AOC and its distributors to act like a team rather than partners.
Whilst enjoying their Beijing party, AOC staff and distributors did not forget that a major earthquake had struck Qinghai province of China just few weeks back and they joined together in donating funds for the disaster relief.
Admiral, AOC former company, was founded in Chicago, Illinois by Ross Siragusa in 1934. Admiral Overseas Corporation (AOC) was established in 1967 in Taiwan. AOC is the house brand of TPV Technology Ltd, the world’s largest manufacturer of computer monitor.
AOC offers its customers value through superior quality, cost leadership, timely delivery and has won the confidence of its users in over 40 countries worldwide. AOC not just offers technology, but also a unique lifestyle statement that comes with eco-friendly green technology, entertaining applications and user friendly experience. AOC is also the winner of the most prestigious international design award from ‘Reddot’ besides several awards by PC World, PC Magazine and other technology media’s.