The Simon Group, Inc., an award-winning, full service business-to-business marketing communications agency specializing in high tech and industrial accounts, has been appointed agency of record for Elsys Instruments to implement a new public relations campaign in the U.S. to help continue the global expansion of the 30-year-old company. Elsys Instruments is the U.S. headquarters of Switzerland-based Elsys AG, a leading manufacturer of custom and standard fast, high-precision data acquisition systems.
“When we decided to look for an agency to coordinate our PR campaign, my first thought was The Simon Group,” said Klaas Vogel, Sales Manager of Elsys Instruments. “Having successfully worked with them while with a different company, I knew The Simon Group would deliver a comprehensive, well-managed program with consistently high results. The proven PR methods at The Simon Group are sure to get our company where we want, and need, to be.”
The Simon Group will concentrate on expanding the awareness of Elsys products, technologies, capabilities and services in the United States market through an aggressive public relations program. The plan includes utilizing both print and online resources in a cost-effective method to maximize exposure, increase demand for products and services, and establish Elsys Instruments as an industry resource.
The agency’s program will include product and literature news releases, feature articles and the unique Publicity Initiatives program, a proven system for identifying and taking advantage of every publicity opportunity in a broad range of print and online publications to ensure that appropriate client news is delivered continually to news sources.
A highlight of the new campaign will be the increased social media presence of Elsys Instruments on social media directories and other outlets. In conjunction with The Simon Group’s news release distribution to all applicable horizontal and vertical media, utilizing the latest social media sites in the PR campaign will maximize the reach of news releases, feature articles and other tactics. Social media sites will also allow industry editors, customers and others to gain instant access to announcements and information on company events, products and services in a user-friendly and user-driven fashion.
Since 1980, Elsys Instruments has developed and manufactured highly precise and high resolution data acquisition equipment that focuses on fast sampling rates. With instruments providing high precision at ±<0.1% or better, on range and off-set as well as LAN connectivity and long-term real-time data acquisition, Elsys is sought out by its customers in fields as diverse as the automotive and chemical industries, production test, power plants, calibration laboratories, universities and research laboratories.
Founded in 1986, The Simon Group, Inc. (simongroup.com) specializes in high technology and industrial accounts, particularly in the electronics, instrumentation, military/aerospace, construction and test and measurement industries. Headquartered in a restored 18th century fieldstone farmhouse in Sellersville (Bucks County), Pa., the agency has clients throughout the world.