NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, announced today that its map content and location-based advertising technology has been selected to power Yapp Mobile, Australia’s newest navigation application for the iPhone® mobile digital device and already emerging as among the most popular downloaded navigation applications on the Apple’s iTunes® store.
Yapp Mobile features local search, maps, and, as an introductory offer, free turn-by-turn navigation capabilities for the first 30 days. With the coming integration of NAVTEQ’s LocationPoint™ advertising service, expected over the next few months, Mocal will become one of the first mobile applications in Australia to deliver location-intelligent ads and special offers to consumers.
NAVTEQ LocationPoint harnesses NAVTEQ’s unrivalled location content and capabilities to pinpoint where consumers are, deliver special offers for nearby points of purchase, and guide them to the merchant’s doorstep. What makes LocationPoint™ unique is the service’s built-in calls to action such as “click to map” or “click to navigate” which guide consumers to advertised store locations.
“After only days of launching, Mocal was among the top-downloaded navigation solutions available on the App Store,” says Peter Olsen, CEO at Yapp Mobile. “We attribute Mocal’s initial success to a clean, easy to use interface, comprehensive local search and access to free turn-by-turn GPS navigation, based on the most up-to-date maps available. For iPhone users new to GPS navigation, offering a free trial with no obligation to subscribe is a very compelling offer.”
Sourcing location information from Australia’s leading content providers, Mocal’s local search functionality enables users to:
• FIND – local restaurants, bars or businesses;
• SEE – where they are on an up-to-date, interactive NAVTEQ map of Australia;
• SHARE – their favourite places with friends, family and colleagues; and
• GO – to a selected destination using turn-by-turn GPS navigation.
Mocal’s mission calls for combining mobile connectivity with local intelligence on a multifunctional platform enabling consumers to always stay connected and engaged in an increasingly mobile world. The team behind Mocal plans to achieve “Mocalisation” in Australia, a process through which they plan to connect users to everything in their vicinity.
“As Mocal gains more and more popularity amongst iPhone users, the use cases for the solution will only expand. This will include capabilities such as NAVTEQ’s LPA platform, which delivers targeted and location-relevant ads to consumers,” says Kirk Mitchell, vice president of Oceania Sales, NAVTEQ. “NAVTEQ is actively developing its LPA offering in markets around the world. With the opportunity to now work with Yapp Mobile locally and bring LPA to Australia, we see enormous potential for Mocal in this space.”
For a video demo of the Mocal please see mocal.com.au/tour.html. For more information on LocationPoint™, go to navteqmedia.com/.
About Yapp Mobile
Yapp Mobile is a new and exciting player in location aware search, interactive mapping and off-board/connected GPS navigation. Yapp Mobile’s ‘madeMocal’ platform, allows local content providers to quickly and easily extend their services to support location aware services on smartphones.
The company was formed in 2007 by a group of experienced investors with the aim to build on the IP and mapping excellence of specialist mapping software development company PMP Software across a range of mobile operating systems.
NAVTEQ (navteq.com) is the leading global provider of maps, traffic and location data (digital location content) enabling navigation, location-based services and mobile advertising around the world. NAVTEQ supplies comprehensive digital location content to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has approximately 4,700 employees located in 204 offices in 46 countries.
NAVTEQ and LocationPoint are trademarks in the U.S. and other countries. All rights reserved. Other trademarks are the property of their respective owners.