NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, announced today at CeBIT Australia that it has expanded its rich content portfolio with the addition of Lonely Planet Trips for NAVTEQ. With this new content from Lonely Planet, the world’s leading travel information company, NAVTEQ customers are able to provide enhanced navigation experiences to end-users and extend the value of navigation systems. By accessing interesting and exciting routes in the product, end-users will be able to maximize their leisure time.
The Lonely Planet Trips for NAVTEQ content which includes some of the best traveled road tours in Australia, as well as Lonely Planet captured Points Of Interest (POIs), are all associated with the quality NAVTEQ map of Australia. Lonely Planet researched and recommended each trip especially for NAVTEQ, and the content was specifically written to be effective on navigation devices. Included is expert commentary for major traveler tours and recommended POIs along the route. Some of the more popular POI categories include restaurants, hotels, night life, shopping and tourist attractions. This combination provides navigation system users with new functionality from their devices by not only providing them with a highly accurate route to their destination, but also inspiring users to take a trip. And ultimately it becomes easier to explore new places and reduce time spent researching and planning road trips.
“Providing this content supports the lifestyle of the average mobile, on-the-go Australian,” stated Tiffany Treacy, Senior Vice President for Product Management for NAVTEQ. “Our proprietary research reveals that over 70% of navigation system owners use local guides for spur of the moment decisions. Making this content available to them on their navigation device makes the information all the more relevant, since the device knows their location.”
Including Lonely Planet Trips for NAVTEQ in its rich content portfolio reinforces NAVTEQ’s ongoing commitment to provide customers in Australia access to quality NAVTEQ maps and products. Available in 78 countries, NAVTEQ maps undergo rigorous quality testing and verification to deliver highly accurate end-user experiences for GPS-navigation and fleet management. Central to achieving this quality is a dedicated field force that drives millions of kilometers per year around the world. In Australia, geographic analysts have collected data across more than 1.17 million kilometers of roads. Data includes navigable attributes to support highly accurate guidance, as well as visual content products such as 3D Landmarks, Junction Views and Motorway Junction Objects that support end-users’ sense of orientation in unfamiliar places or when facing upcoming complex maneuvers.
NAVTEQ (navteq.com) is the leading global provider of maps, traffic and location data (digital location content) enabling navigation, location-based services and mobile advertising around the world. NAVTEQ supplies comprehensive digital location content to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has approximately 4700 employees located in 204 offices in 46 countries.
NAVTEQ is a trademark in the U.S. and other countries. All rights reserved.