NewswireToday - /newswire/ -
Haslemere, Surrey, United Kingdom, 2010/05/18 - Until now having an existing website to display content tailored to specific groups of visitors was a complex and expensive process. PopupBooster simplifies this process and allows serving of customized content and messages within minutes.
Popupbooster, a new dynamic content targeting solution is being launched by Engago Technologies Ltd.
Popupbooster allows serving of relevant, visitor tailored content without large upfront investments, major modifications to an existing website and high running costs.
On the Internet a website has only a few seconds or pages to:
- Capture the visitor's interest;
- Make them stay on the website for more page views: sticky website;
- Convince them to make a purchase;
- Leave their contact details;
- Convert them into leads.
Previously this kind of targeting could only be solved by implementing expensive and complex content management systems requiring experienced consultants resulting in hard to rollback changes to the website.
Popupbooster solves this problem by offering easy to manage, easy to design, flexible popups and overlays that appear on conditions related to:
- The visit characteristics;
- The search characteristics;
- Reference website.
While the idea of popups might trigger memories of spam-infested websites, the rise of these techniques is seen on more than 80% of the top 100 sites where they are implemented as popups, top bars, bottom bars and dynamic overlaying techniques which can range from being very subtle (not recognizable as popup) to aggressive attention-catchers.
Most web services (online forms, surveys, email opt-in), media and widgets can be embedded with relative ease expanding the possibilities beyond text and images.
Additionally the appearance can be triggered only when certain conditions are met and limiting the number of appearances for avoiding annoyance for the regular visitors while still being engaging to new or otherwise bouncing visitors.
In order to be able to test different versions adequate analytics, statistics and click-through recording are provided. This instant feedback mechanism and the easy to manage interface allows instant iterations to enhance the message and thus the visitor's engagement.
For more information on popupbooster please visit popupbooster.com where you can sign-up for a 30 day free trial or a limited free account.
Concerning Engago Technologies Ltd
Engago Technologies (engago.com) is a leading provider of on demand lead generation, visitor conversion and customer retention by delivering actionable information for businessmen to drive new business, increase revenue for all industries.
Engago Technologies Ltd. is a privately held company headquartered nearby London, UK and was winner Red Herring 100 Europe in 2008.