ACCA Pakistan has been declared as the winner of the ‘Brands of the Year Award’ in the category of Professional Accountancy Program for the second time, consecutively, this year. ACCA’s success with a decisive majority indicates a continuum of ACCA’s increasing brand popularity, strong stakeholder confidence and a high level of customer satisfaction.
The award was received by Mr Mohammad Shahid Khan, Assistant Manager of Business Development from the honourable Prime Minister Mr Yousuf Raza Gilani accompanied by Mr Nisar Khoro, Acting Governor Sindh and Mr Syed Qaim Ali Shah, Chief Minister, Sindh. Also present at the honours were the Minister of Industry and Commerce, Mr Rauf Siddique and Director General, Intellectual Property Organisation (IPO), Mr Syed Khalid Mehmood Bukhari.
The Brand of the Year Award is a public-private partnership programme aimed at creating awareness about brand importance and encouraging healthy brand competition in Pakistan. This year the contest featured 550 contenders in 175 diverse categories of goods and services judged through a consumer survey, from which, 153 brands were identified and endowed with Brand of the Year Award.
While addressing the Brand of the Year Awards ceremony, the prime minister, Mr Yousuf Raza Gilani congratulated the wining brands on their success and appreciated the value and repute they add to Pakistan’s business industry. The prime minster highly emphasised the critical role of brand development, quality assurance and registered trademarks to Pakistan’s trade and industry.
On this occasion, Mr Arif Masud Mirza, Head of ACCA Pakistan said that it was an honour for ACCA Pakistan to be acknowledged as a winning brand and congratulated the ACCA community – members, trainees, Approved Learning Partners and Approved Employers for living the true values of the ACCA brand and aiming to be Fit for the Customer in all their professional endeavours.