PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: Scala, Inc.

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Türk Telekom Rolls Out the Largest Digital Signage Network in the Region to Drive Sales Across 1.300 Stores - Türk Telekom is the leading telecom operator in Turkey, representing 17.3 million fixed-line customers, 6 million ADSL line customers and 12.6 million GSM subscribers
Türk Telekom Rolls Out the Largest Digital Signage Network in the Region to Drive Sales Across 1.300 Stores

 

NewswireToday - /newswire/ - Ankara, Turkey, 2010/05/06 - Türk Telekom is the leading telecom operator in Turkey, representing 17.3 million fixed-line customers, 6 million ADSL line customers and 12.6 million GSM subscribers.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Display Equipment/Signage Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

It reaches new and current customers through a variety of marketing channels including their 1,300 retail stores in 81 cities throughout Turkey.

The challenge for Türk Telekom was to create an enhanced retail environment where customers would be able to quickly find the products and services they were looking for and access the best deals available to them with, or without, one-to-one customer service support.

In order to meet this challenge, Türk Telekom turned to Kiosk Innova to develop a digital signage network capable of delivering high-quality product, price, service and brand messaging into stores to support the sales process and help educate customers on product features and benefits.

In order for the retail network to reach customers across the store, LCD screens were installed within a Türk Telekom branded bezel which sits behind the customer service counter of each store. This location provides customers the opportunity to view big, bold, branded messaging from across the store and while queuing.

This “big and bold” concept conveys key messages to customers quickly and impactfully. The content includes way-finding guides, product information, latest handset, tariff and bundle details, and branded content from Türk Telekom.

“Türk Telekom has recognized that digital screen media provides the ideal platform for promoting their products and services. Using digital media to showcase user benefits, as well as key price, tariff and special offer information, brings the proposition to life. We are very pleased with the results of the work so far and Türk Telekom’s commitment to roll out to all stores by the end of 2010,” said Sevim KIZILTAN, Digital Signage Project Manager, Kiosk Innova.

As the full-service provider, Kiosk Innova provides channel design and content management services, procurement, installation, integration, ongoing network support and staff training to Türk Telekom. All content is managed remotely by Türk Telekom with support from Kiosk Innova which uses Scala to power the content management system. This “remote control” enables authorized users to control the broadcast, add content, and update pricing efficiently through a password-protected Web portal.

Scala has also enabled Kiosk Innova to provide remote control networking, leading to lower operational costs, and an efficient upgrade and update process. Scala is able to turn screens and audio output on and off according to store opening times, reducing power consumption and extending screen life. Other systems including network health monitoring are used, which saves costs by eliminating unnecessary, costly maintenance visits.

By the end of 2009, 100 systems were installed across Turkey, with the balance of 1,100 being installed by the end of 2010.

“Türk Telekom and Kiosk Innova have a clear vision for how they believe digital media will benefit their retail business of over a thousand sites with a wide mix of customer types across the region. Their need to target their customers effectively makes digital signage a highly complementary addition to their marketing effort. We are very proud to have been chosen to help Kiosk Innova and Türk Telekom deliver this exciting new marketing channel,” said Oscar Elizaga, VP EMEA, Scala.

About Kiosk Innova
Kiosk Innova (kioskinnova.com) is a registered brand of Innova IT Solutions Inc. and is the leading kiosk and digital signage systems producer in Turkey. Carrying out all stages of kiosk applications from industrial design to production at its own production facilities, Kiosk Innova is the only kiosk producer of Turkey that can produce custom-designed products that can meet any requirement of its customers. Kiosk Innova exports specially equipped kiosks and digital signage solutions to many countries in Europe and is also the founding member and only Turkish company in the European Association for Self-Service which was created to determine the standards of self-service devices in Europe.

About Scala
Driving more than 500,000 screens worldwide, Scala (scala.com) is a leading global provider of digital signage and advertising management solutions. Scala is the world’s first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. The company's digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, Warner Brothers, The Life Channel, Rikstoto, Repsol, NorgesGruppen, Audi, ECE Flatmedia, Kaufhof (Metro Group) and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor and Magic Media, among others. Scala is headquartered near Philadelphia, USA, and has subsidiaries in Canada, The Netherlands, France, Norway, Germany and Japan, as well as more than 450 partners in more than 60 countries.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Display Equipment/Signage Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: Scala, Inc.

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Display Equipment/Signage articles,
CATCH Visitors via Your Competitors Announcements!


Türk Telekom Rolls Out the Largest Digital Signage Network in the Region to Drive Sales Across 1.300 Stores

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

Scala News |
Publisher Contact: Scala.com - Digital Signage Company 
scala.pr[.]scala.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Scala, Inc. securities in any jurisdiction including any other companies listed or named in this release.

Display Equipment/Signage via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Scala, Inc. / Company Profile


Read Display Equipment/Signage Most Recent Related Newswires:

ITSENCLOSURES Installs Digital Signage Kiosk At The John Glenn Columbus International Airport
Tripp Lite's New MST Hubs Help Users Create Dazzling Multi-Monitor Displays
Australia’s First Dynamic Stand Management System Powered by Scala
Scala Independently Certifies Two Chrome Devices for Digital Signage Solutions
WAND to Host Advanced Digital Menu Board Techniques Session at NRA Show
Frost & Sullivan Commends Gefran for Developing a Proportional Integral Derivative Controller with the Largest Display in its Market Category
AGDisplays Performs OCA Bonding Solutions for an Increase in Coverage Over Full Optical Bond
WAND Corporation Opens New Headquarters and Restaurant Technology Center
Scala Digital Experiences Featured in Six Partner Booths at Digital Signage Expo 2016
QisDesign A&D Roadshow Makes a Stop at La Murrina Showroom in West Hollywood to Showcase Award-Winning LED Lamps
BenQ’s New eSports Brand ZOWIE is the Official Monitor Sponsor for UMG in 2016
Scala to Highlight 6 Unique Interactive Digital Retail Experiences At ISE 2016
ATEN Showcases Stunning 3-in-1 Solution At ISE 2016
BenQ Showcases Latest Ed Tech Solutions at TCEA 2016
Texas Dairy Queen and WAND to Showcase Digital Menu Board Capabilities at Upcoming Conference

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  La Bella Bakery Artisan Bakery Arizona

Visit  JobsWare.com





 
  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)