NewswireToday - /newswire/ - Ahmedabad, Gujarat, India, 07/20/2006 - When a furniture major announced it wouldn’t give away plastic bags and would charge for a sturdier reusable bag, how do you think their customers reacted? Very positively .

Your customers want to pay for shopping bags. How do you think their customers reacted? Here are some actual customer comments:

Chris (UK): “This is great news. I’m all for taxing plastic bag consumption. The waste is abhorrent but the main benefit is it makes responsible consumer behaviour unavoidable and the more it is made to seem “the norm” the more likely it is to become so”.

Lara (US): “I was in Ireland this winter and they charge 10 cents for a bag everywhere. I’m under the impression it is a bag tax implemented by the government. I wish we’d have one here in the U.S.!”

Alison Bellamy (UK): “Within two seconds I realised that Ikea was a forward thinking empire and was indeed doing the right thing, as part of their bit to help save the planet.

Plastic carrier bags don’t disappear.

They lie aroud in landfill sites polluting the ground and atmosphere and are non-degradable. They take hundreds of years to break down, although no one knows for certain as plastic hasn’t been around long enough.

Much of the litter found on beaches is made up of plastic carrier bags which have been washed ashore.

So as I bought a heavy duty reusable Ikea sack, which is like a blue potato sack with handles, I felt virtuous and righteous and pledged right then and there that I will stop using carrier bags wherever possible. It makes perfect sense.

When I got home, I just had the one big bag. There was no decision about where to stuff the old carrier bags and no waste. I hung the bag in the cellar and have even re-used it again at the supermarket.

Good on you IKEA, who needs carrier bags anyway?”

Reusable bags are probably the most powerful and economical advertising and branding weapon available today.

And we are happy to customize them to suit your budget and your precise needs. Use this wonderful opportunity.

Agency / Source: Norquest Brands (P) Ltd

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