Rovi Corporation (NASDAQ: ROVI) today announced that it has formulated a new set-top-box (STB) measurement methodology to assess the effectiveness of advertising campaigns on interactive television guides. The methodology provides insights into live broadcasting, time-shifting and video-on-demand viewing habits from thousands of STBs. It provides Rovi with enhanced insight into viewer behavior and the performance of advertising campaigns on the guide. In addition, Rovi has signed agreements with more than 23 cable operators in order to grow its sample size to tens of thousands more STBs over the next 18 months.
“Digital TV services and time-shift viewing technologies bring forth more accountable measurement capabilities for broadcast and cable networks, and advertisers. In today’s media environment, reaching and engaging TV viewers, calculating audience ratings based on new datasets, and identifying true ad campaign ROI is extremely complex and challenging. As such, advertisers and TV networks need new vehicles for delivering efficient and measurable campaign reach and results,” said Heather Way, research analyst, at Parks Associates.
Rovi’s advertising capabilities encompass multiple formats including banner ads and dynamic portals with a variety of content choices. Advertisers can use the guide as an entry point to interactive content portals where viewers can easily tune-in to TV programming, access video, get more information and learn about products and services. With the additional STB data, Rovi can offer advertisers in-depth post campaign analysis on how viewers use the guide throughout their TV viewing experience.
“We believe Rovi guides continue to be the go-to source for consumers to find out what’s on TV and decide what to watch,” said Corey Ferengul, EVP of product management and marketing for Rovi Corporation. “Through the evolution of our industry-leading guides, we’re offering advertisers the ability to directly address their audience while they are engaged and open to receiving information.”
Rovi’s new STB measuring methodology on a sample of deployed Rovi guides in STBs produced the following results from the period between January to March 2010:
- 78% of STBs with a guide are used to access the guide on a weekly basis.
- STB guide users visited the guide an average of eight times a day.
- STB guide users spend an average of 10 minutes in the guide daily.
- About one third of TV viewing time was a result of choices made from the guide.
About Rovi Corporation
Rovi Corporation (rovicorp.com) is focused on revolutionizing the digital entertainment landscape by delivering solutions that enable consumers to intuitively connect to new entertainment from many sources and locations. The company also provides extensive entertainment discovery solutions for television, movies, music and photos to its customers in the consumer electronics, cable and satellite, entertainment and online distribution markets. These solutions, complemented by industry leading entertainment data, create the connections between people and technology, and enable them to discover and manage entertainment in an enjoyable form.
Rovi holds over 4,400 issued or pending patents and patent applications worldwide and is headquartered in Santa Clara, California, with numerous offices across the United States and around the world including Japan, Hong Kong, Luxembourg, and the United Kingdom.
Forward Looking Statements
All statements contained herein that are not statements of historical fact, including statements that use the words "will" or "is expected to," or similar words that describe the Company's or its management's future plans, objectives, or goals, are "forward-looking statements" and are made pursuant to the Safe-Harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause the actual results of the Company to be materially different from the historical results and/or from any future results or outcomes expressed or implied by such forward-looking statements. Such factors are further addressed in the Company's most recent annual report on Form 10-K for the period ended December 31, 2009 and such other documents as are filed with the Securities and Exchange Commission from time to time (available at sec.gov). The Company assumes no obligation to update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release, except as required by law.