Readers frequently use search facilities to find articles that interest them and taxonomy plays a vital role in determining which content is returned by search engines. Taxonomy also has implications for the placement of advertising on content pages. For online journals that carry context-driven advertising a good taxonomic scheme has a direct impact on revenue.
Nature Publishing Group’s 80+ journals are hosted on nature.com. The website provides over 5 million visitors per month with access to NPG publications, online databases and services.
Working to a complex set of requirements demanded by Nature Publishing Group's extensive offering of online content, Semantico provided valuable insights into how Nature Publishing Group can provide useful and productive labelling of the content in their online journals.
Amanda Ward, Head of Data Services, Nature Publishing Group, said: “The work we have done with Semantico will help us to offer readers better search services, superior navigation and relevant advertising. We look forward to providing a better service to nature.com users and our advertising clients.”
Richard Padley, Managing Director, Semantico, said, 'We like nothing more than providing solutions to complex issues that publishers face. Sometimes this involves large scale development, but applying our expertise to consultancy work is always very rewarding. We've helped Nature Publishing Group to identify ways in which their subject term definitions and labelling can increase their discoverability. This will have positive implications for both nature.com users and the revenue potential of this important content.'
Semantico (semantico.com) was formed in 1999 to develop online publishing solutions for the publishing industry. Its mission is to be the partner of choice in helping clients realise the full potential of internet technologies for delivering digital information services. Semantico works to make clients' information ever more discoverable, more useful and more valuable.
Semantico's content delivery tool-sets, subscription management products, and hosting and support services enable rapid and robust, customised solutions for a wide range of clients.
Semantico's management team has a considerable breadth of experience in publishing, e-commerce B2B and B2C online sectors. Its strong engineering background allied with a focus on user-centred design processes ensure that it maintains high standards in its existing and new products, while providing the innovation necessary to compete effectively in emerging online markets.
About Nature Publishing Group (NPG)
Nature Publishing Group (nature.com) is a publisher of high impact scientific and medical information in print and online. NPG publishes journals, online databases and services across the life, physical, chemical and applied sciences and clinical medicine.
Focusing on the needs of scientists, Nature (founded in 1869) is the leading weekly, international scientific journal. In addition, for this audience, NPG publishes a range of Nature research journals and Nature Reviews journals, plus a range of prestigious academic journals including society-owned publications. Online, nature.com provides over 5 million visitors per month with access to NPG publications and online databases and services, including Nature News and NatureJobs plus access to Nature Network and Nature Education’s Scitable.com/.
Scientific American is at the heart of NPG’s newly-formed consumer media division, meeting the needs of the general public. Founded in 1845, Scientific American is the oldest continuously published magazine in the US and the leading authoritative publication for science in the general media. Together with scientificamerican.com and 16 local language editions around the world it reaches over 3 million consumers and scientists. Other titles include Scientific American Mind and Spektrum der Wissenschaft in Germany.
Throughout all its businesses NPG is dedicated to serving the scientific and medical communities and the wider scientifically interested general public. Part of Macmillan Publishers Limited, NPG is a global company with principal offices in London, New York and Tokyo, and offices in cities worldwide including Boston, Buenos Aires, Cairo, Delhi, Mumbai, Hong Kong, Madrid, Barcelona, Munich, Heidelberg, Basingstoke, Melbourne, Paris, San Francisco, Seoul and Washington DC.
Corporate Public Relations, Nature Publishing Group
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