PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: immediate future Ltd

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Zip Television Goes Crazy Sensible for Honda Campaign - Zip TV’s latest Honda ® interactive ad campaign combines brand extension and increased data capture with mobile content.
Zip Television Goes Crazy Sensible for Honda Campaign

 

NewswireToday - /newswire/ - London, United Kingdom, 2005/06/02 - Zip TV’s latest Honda ® interactive ad campaign combines brand extension and increased data capture with mobile content..

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Automotive/Trucking/RV Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Today, Zip Television unveils its Honda® Crazy Sensible interactive ad campaign, which will be aired on Sky, Channel 4, Channel 5 and IDS channels. The objective of the campaign is to encourage consumers to participate in, and have fun with, Honda’s advertising. Viewers are urged to e-mail in their Crazy Sensible stories and see them appear in the advert. Zip TV has improved accountability via requesting important vehicle ownership and reintention information, a ‘smart email’ function and postcode-driven dealer locator; all providing powerful data capture tools.

Honda’s Marketing Communications Manager, Matthew Coombe, says: “Working with Zip Television enables potential Honda customers to interact with the brand for a much longer period of time than they would have with a linear ad campaign. As a result, they can have some fun with the interactive content, and importantly, the Honda brand!”

The campaign, uniquely developed by Zip TV, extends the Honda brand experience from 60 seconds to one that lasts for several minutes through interactive creative that engenders a sense of fun and desire.

John Dalziel, Head of Client Services for Zip Television, adds: “In the ‘send us your stories’ section consumers can see the Crazy Sensible stories that have been e-mailed in or send in their own tales. A great example is running 26 miles wearing a chicken suit, which sounds like a crazy idea, but when it’s running a marathon for a cancer charity then this becomes a sensible one.”

Dalziel goes on to say: “In the past, capturing extended automotive data in iTV has been slow and difficult, but Zip TV’s simple ownership and reintention questions, smart e-mail function and dealer locator changes that dramatically.”

The additional ownership and reintention questions enable Honda to find out whether a company purchase is public or private, when they are thinking of changing their car and what type of car they will replace it with. The smart e-mail function, which is unique to Zip TV, is a first for Honda and unique to automotive advertising, provides an increasingly user-focused way of collecting e-mail addresses by using a predictive fill function.

This has proven highly successful in previous Zip campaigns with upwards of 40% of those who pressed the red button using the ‘smart email’ function to complete their details. Finally, the dealer locator function uses the postcode data, which has just been captured, to pinpoint the address of the nearest Honda dealership and passes this information on to the viewer in the connection screen.

As a way of increasing brand interaction Zip TV has, for the first time, incorporated mobile content into its campaign making ring tones and wallpaper available to consumers. This is further evidence of how the company is looking to push the boundaries and explore more converged markets. It is believed that Zip TV’s latest interactive content and innovative data capture tools will have a positive long-term affect on advertisers and agencies, as they look for greater efficiency and measurability from their campaigns.

Editors notes

About Zip Television
Zip Television specialises in the creation and measurement of new TV advertising models in a changing digital and interactive TV landscape.

The company is shaping the future of television by developing new products and services that benefit its clients and support the growth of the industry.

Zip has a detailed working knowledge of the digital and iTV landscape in the UK, forming partnerships with the major broadcasters and digital platforms.
The team’s skills are founded on years of interactive media and creative experience, combined with data planning and analysis.

Zip’s client base represents 40% of the TV advertising spend of the top 50 UK advertisers and includes: Honda, Orange, Unilever, Reckitt Benckiser, BT, Gillette, Masterfoods, Daimler, Chrysler and UIP. These advertisers are taking an active role in the evolution of the TV advertising industry, sharing insight and learning to exploit the brand opportunities that digital and interactive TV provides.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Automotive/Trucking/RV Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: immediate future Ltd

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Automotive/Trucking/RV articles,
CATCH Visitors via Your Competitors Announcements!


Zip Television Goes Crazy Sensible for Honda Campaign

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

|
Publisher Contact: Katy Howell 
+44 0845 408 2031
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any immediate future Ltd securities in any jurisdiction including any other companies listed or named in this release.

Automotive/Trucking/RV via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From immediate future Ltd / Company Profile


Read Automotive/Trucking/RV Most Recent Related Newswires:

First Transports in Networked Trucks - DB Schenker and MAN Agree on Platooning Project
MAN Truck & Bus Are Placing the New MAN TGE Under Static Scrutiny As Part of A Van Bodybuilders’ Day Today
MAN Lion's Intercity is Russia’s Intercity Bus of the Year
Enel and Nissan Present First All-inclusive Electric Mobility Solution
MAN Truck & Bus Korea Launched MAN Lion’s Touring - The First and Only Cabriolet Bus for Sightseeing Tours in Korea
Influx of Cheap Imports Floods the Automotive Filter Aftermarket Says Frost & Sullivan
BASF Introduces Latest Robust Connectors for Automotive Wire Harnesses
Man Group Announces 100 NEOPLAN Skyliner Coaches for Rome
BASF Introduces Synthetic Leather Made with Elastollan® - Makes Car Seats More Comfortable
Frost & Sullivan Acclaims Federal-Mogul Motorparts' Visionary Solutions and Growth Strategies for the North American Automotive Aftermarket
Borealis and Borouge Showcase Lightweight Solutions with the 2016 European Car of the Year At K Fair
BASF - Charge Air Duct Made from The High-temperature Polyamide Ultramid® Endure BM for Blow Molding
MAN Announces First Major Order from Tbilisi
BASF and Hyundai Motor Showcase RN30 Concept Car At K Fair
750th MAN D2676 Engine for Alstom’s Coradia Polyvalent Delivered in Time for Innotrans 2016

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  BizJobs.com

Visit  JobsWare.com





 
  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)