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Co-branding Your Intellectual Property Will Help Attract Your Ideal Clients
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Dublin, Ireland, 07/19/2006 - Whether you are a solo professional or a small business, publishing a tips booklet is one of the fastest and sure fire ways to build your brand, attract your ideal clients and raise your fees.
Whether you are a solo professional or a small business, publishing your book is one of the sure fire ways to build your brand, attract your ideal clients and raise your fees.
But what if you are just not ready to author your own book or ebook?
Then you are you missing out on opportunities to position yourself as an expert comments Krishna De, one of Europe’s leaders in business development and personal branding for professional services businesses.
One of the fastest ways to get your work published is to create a tips booklet. The idea behind the tips booklet is that it documents your point of view on a relevant area of your business that is of interest to your target market.
They can be inexpensively produced at your local printers and then sold from your web site or at speaking engagements.
However the real riches to be found are in co-branding your booklet for a professional association or organisation.
For example, if you are a career coach specialising in assisting school leavers, why not write a booklet about interviewing skills for job seekers then make these available to a local colleges for them to co-brand with your business details. It will extend your reach into the community and if you structure the arrangement correctly could provide an invaluable revenue stream.
Krishna De will be in conversation with Paulette Ensign, the Queen of the Tips Booklet and they will be sharing the secrets of turning what you know into clients and cash flow through authoring and publishing your own tips booklets on Monday 24 July 2006 at 1pm ET (6pm Dublin/London).
You can register for the no-cost teleconference at the web site bizgrowthlive.com
About Krishna De
Krishna De is an international author, broadcaster, speaker and business and personal development mentor. She is the co-founder and Managing Director of Oneocean Ltd, a leading business development consultancy. Krishna is the host of the ‘Women in Business’ radio show on Dublin Annalivia 103.2 FM
Considered by the media to be one of Europe’s leading Personal Branding and Marketing Strategists, she teaches executives how to position themselves as the expert of choice so that they realise professional success and personal lifestyle they desire.
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