The Advantage Software Company announced a strategic partnership with Worldwide Partners, Inc. (WPI), the world’s largest owner-operated advertising and marketing network. This partnership designates Advantage Enterprise as the preferred Agency Workflow and Automation platform for WPI partner agencies in North America.
WPI partner agencies in North America have the opportunity to utilize Advantage Enterprise to successfully manage day to day operations, including project management, project estimating and purchasing, time and expense reporting, job profitability, financial reporting, media estimating, ordering, billing and paying. Partner agencies will also be able to extend their reach to their clients via Advantage’s client portal, a browser-based portal that enables clients to receive alerts, view calendars, and send approvals.
Advantage’s mobile tools enable agency members using Apple iPhones, RIM Blackberry, and Smartphones and Pocket PCs powered by Windows Mobile to collaborate and interact with the system without being at their desks.
The Document Manager allows for linking of key digital assets with transactions (invoices) or security levels within Advantage, allowing for collaboration, review, approvals, historical reporting, archiving and searching.
“We’re constantly evaluating new tools that will help our partners to become more effective and competitive,” according to Al Moffatt, the president and CEO of Worldwide Partners, Inc. “Advantage provides a comprehensive enterprise class system that combines ease-of-use, quality and cost-efficiency for our partners, enabling them to be more nimble and efficient in today’s competitive environment.”
“WPI is the largest independent agency group, and we look forward to working with the partner agencies to help them become more efficient in their financial, workflow and media operations, and ultimately, to help them maintain their positive momentum,” indicated Ellen Coulter, President of The Advantage Software Company, Inc.
About Worldwide Partners, Inc.
Worldwide Partners, Inc. (WPI) is the world’s largest owner-operated advertising and marketing communications network made up of 91 agencies employing 4,500 people in 131 offices located in 54 countries across Asia, Europe, Latin America, the Middle East and North America. Based in Denver, Colorado USA, WPI is owned by the partner agencies that make up the network. WPI exists to explore and capitalize on global business development opportunities with multinational clients for its partners and to act as a hub that harnesses the creativity, local expertise and resources of the agencies in the partnership and apply them to solve problems for clients on a local, regional and international basis. This allows partners to expand their existing client relationships geographically and to compete effectively for international new business. Clients gain access to best-in-class, entrepreneurially driven agencies steeped in local knowledge in all markets they engage WPI shops. WPI’s partner agencies manage in excess of $3.9 billion in advertising expenditures. Clients serviced in five countries or more include Ciba Vision, Guardian Industries, Walden University and Wal-Mart Centroamerica.
The Advantage Software Company (gotoadvantage.com) is the leading provider of advertising workflow automation and media buying tools for advertising agencies and in-house marketing departments. For over 30 years Advantage has led the industry with a wide range of solutions including browser-based solutions that accommodate both PC and Mac workstations. Advantage has the largest and most active Users Group in the industry. Its members play an active role in the software enhancement process and are a continuous source of innovation.