NewswireToday - /newswire/ -
London, United Kingdom, 2010/04/23 - Denmark’s number one beer Tuborg has appointed integrated agency Fold7 to deliver an integrated campaign across the UK, Europe and the Baltic States.
Fold7 won the above the line campaign in a 3-way pitch. The campaign, which includes four TV commercials, press ads and an interactive online element, is due for launch in May.
Carlsberg owned Tuborg is the official beer of many top European music festivals including Glastonbury, Wireless and Global Gathering in the UK. With music audience engagement at the heart of the Tuborg offering, Fold7 is a natural fit because of their expertise in dynamic youth communications and close ties with the music industry.
Fold7 founding Partner, Ryan Newey, commented; “Our expertise is closely aligned with the needs of the Tuborg brand and this gave us the edge in understanding their objectives and their market. A campaign of this magnitude needs wide-ranging skills across several comms channels and our Creative, Digital and Moving Pictures teams have all been onboard.”
Reflecting on the strength of Fold7’s winning pitch, Tuborg went on to award them an additional below the line campaign.
Carlsberg’s Brand Activation Manager commented; “Fold7 have strong creative capabilities across multiple channels and a great understanding of Tuborg’s target consumer. They are a natural fit for the brand and we’re delighted to have them on board.”
Founded in 1995 by college friends Simon Packer and Ryan Newey, Fold7 (fold7.com) is an award winning integrated agency. With a strong footing in youth communications, Fold7 conceive, design and execute creative solutions for some of the biggest brands including Carlsberg, The Body Shop, Ted Baker, M&S, Ministry of Sound, Nike, Orange, Nokia and Universal Music.
Based under one roof in London N1, the agency has over 40 staff across three divisions Fold7 Creative, Fold7 Digital, Fold7 Moving Pictures.