To help marketers target, reach and engage the new digital customer via multiple channels, Silverpop® has launched a new conference series-the Digital Consumer Marketing Summit.
The series kicks off in Chicago on the afternoon of May 11 at the Sheraton Chicago Hotel & Towers. Additional stops across the U.S. are planned between June and December. Led by leading experts in the email and multichannel digital marketing industries, the Summit will help marketers build more engaging, consumer-centric marketing programs that recognize consumers are using content to make purchasing decisions and patterns of influence have shifted.
"We are experiencing a revolution so dramatic it is fundamentally turning the concept of marketing on its side," said Loren McDonald, vice president of industry relations for Silverpop and leader of the Digital Consumer Marketing Summit. "Thanks to an increased level of consumer power and the role of word of mouth, customers have become the marketing engine for businesses. This ‘sideways' revolution is shifting corporate resources and priorities away from marketing as primarily a direct customer acquisition tool to one that focuses on customer retention and advocacy-covering the complete customer lifecycle, from prospect to fanatic."
The specific topics to be addressed at each Digital Consumer Marketing Summit include:
• Exploring the new era of sideways marketing;
• Driving engagement and sales by enabling consumer reviews and recommendations;
• Using integrated, digital multichannel approaches to reach the new digital consumer;
• Maximizing conversion among existing customers through remarketing initiatives.
The launch of the Digital Consumer Marketing Summit follows the success of Silverpop's B2B University event series. Since the launch of B2B University in August 2009, nearly 1,000 B2B marketers have benefited from the half-day sessions.
"We look forward to helping consumer marketers gain new insight into the ever-changing world of digital marketing, both through the formal sessions and by networking with peers facing the same challenges," McDonald said.
Silverpop's on-demand digital marketing platform (silverpop.com) helps marketers succeed in turning prospects into customers-and customers into fans-through the creation, automation and delivery of relevant, multichannel digital messaging. Companies rely on the Silverpop Engage platform to create and manage sophisticated email marketing campaigns that reach millions of individuals-one at a time-engaging prospective customers and enhancing lifetime customer value and brand loyalty. Silverpop's marketing automation capabilities enable B2B marketers to efficiently manage leads and drive qualified sales opportunities through scoring and by nurturing campaigns that move prospects from interest to conversion. Silverpop's industry-leading thought capital, strategic counsel, service and support helps B2C and B2B customers with the precise level of training and advice needed to quickly improve campaign results and ROI. With offices in the United States, the United Kingdom and Germany, Silverpop's marketing technologies are used by industry-leading brands around the globe. Best practices and white papers are available online.