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Stuttgart, Baden Württemberg, Germany, 2010/04/21 - Market for age verification systems (AVS) in Germany has only little potential to grow. AVS for video usage and gaming show largest growth potentials and will increase their share within the next years — Regulation plays a crucial role.
According to a recent InfoCom study on age verification systems (AVS), the AVS market accounted for approx. 27 million Euro. About 60% originated from erotic websites, about 20% from video-related transactions (download, sale, VoD, IPTV), 15% from gaming (download, sale, online) and the remaining from gambling. Overall, video (more than 10% growth in average) and gaming (12% growth in average) show the highest potential for growth within the next years although the overall AVS market potential remains limited. An analyst from InfoCom stated: “In general, the potential for new AVS-providers is very limited, as the market is indeed not large enough: many specialised providers are already established in the market and many AVS potential customers develop their own systems to fulfil the legal requirements”.
The market is also strongly influenced by regulation and legal requirements, which in some cases significantly reduce the number of potential clients for such applications. In Germany, for instance, German companies have been prohibited to offer online gambling since January 2009. “In the past, age verification systems have been used to make online gambling inaccessible for children and teenagers “ InfoCom’s analyst continued, “However, due to the impossibility to control the Internet completely, underage people could not be fully prevented from accessing certain content. This regulation fully preventing German companies from offering online gambling changed the scenario completely”.
About this research
This extract refers to one of InfoCom studies. InfoCom’s research activities go far beyond what is traditionally intended by telecom consultancy, covering also new telecom services and applications. If you wish to know more about it, do not hesitate to contact us. Talk to us. We listen.
InfoCom (infocom-de.com) is a market research and consultancy company with over 20 years experience providing strategic analyses and planning assistance to stakeholders in the telecommunications, IT and multimedia industries. InfoCom’s independent and fact-based analyses highlight trends and opportunities, supporting decision makers to understand market dynamics in order to improve their competitive advantage.