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CMR Institute Expands Business Acumen Curriculum - Business-focused training improves performance, earns credibility, and enhances value
CMR Institute Expands Business Acumen Curriculum


NewswireToday - /newswire/ - Roanoke, VA, United States, 2010/04/19 - Business-focused training improves performance, earns credibility, and enhances value.

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CMR Institute, the leading independent, not-for-profit educational provider to the biopharmaceutical, med device, and diagnostic industries, has expanded its business acumen offerings to broaden the business knowledge among industry professionals and facilitate more effective partnerships with physicians, leading to improved patient care.

“This is a fresh approach to educating representatives,” said Michelle O’Connor, Senior Vice President, Learning Strategy and Innovation for CMR Institute. “Today’s evolving healthcare environment requires representatives to demonstrate an understanding of the needs and priorities of physicians within their business climate and apply this knowledge when positioning products and services. To comprehensively communicate critical product information, representatives need to have a clear understanding of the business factors that impact prescribing decisions.”

Gaining sharper business knowledge also earns representatives more credibility and opportunity with physicians, thus increasing their professional value and providing them with a competitive edge in the challenging marketplace.

With more than 100 learning options to choose from, the new courses and modules address a myriad of business acumen training needs with popular topics helping representatives adjust selling strategies, examine business trends, understand cost-containment strategies, and find opportunity in today’s healthcare marketplace.

Like other educational resources CMR Institute provides, these new offerings were developed in consultation with numerous qualified subject matter experts who understand the evolving needs of both representatives and healthcare providers. These experts specifically designed the expanded curriculum to accommodate the demanding lives of professionals in the biopharmaceutical and medical device industries.

“Our research confirms that these individuals are seeking professional development that is delivered in more flexible and convenient ways, and allows them to balance their personal, professional and educational needs,” added O’Connor. “Our slate of business acumen offerings reflects a modern approach to learning both in how education is delivered and the competencies that are developed.”

Recognizing that biopharmaceutical companies face different issues and have varying goals for developing their sales professionals’ business knowledge, CMR Institute provides consultative services to align a company’s learning outcomes with the most effective business acumen trainings for their employees.

CMR Institute ( is the leading independent provider of non-branded education for the pharmaceutical, biotech, and medical device industries and has educated more than 150,000 professionals. Founded in 1966 by physicians in response for a need to increase therapeutic knowledge through scientific education, CMR Institute offers professional development and ongoing continuing education for representatives, managers and other professionals. Its expert content is developed and updated by leading industry experts and distinguished thought leaders from prestigious universities and academic medical centers, and includes key education on science, disease management, ethics, and leadership. CMR Institute’s not-for-profit status allows it to continually invest its resources in its library of education to realize its mission, which is to advance knowledge to enhance healthcare.

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CMR Institute Expands Business Acumen Curriculum

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