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Pharma Companies Yet to Harness Power of Social Networking Sites Finds Report Buyer - ReportBuyer.com, the online destination for business intelligence for major industry sectors, has added a new report
Pharma Companies Yet to Harness Power of Social Networking Sites Finds Report Buyer

 

NewswireToday - /newswire/ - London, United Kingdom, 2010/04/15 - ReportBuyer.com, the online destination for business intelligence for major industry sectors, has added a new report.

   
 
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The report Leading Thoughts on Pharma & Social Media gathers together actual conversations, discussions and posts on Twitter, YouTube, Facebook, LinkedIn and blogs written over four months by nine key social media commentators who focus on the pharmaceutical industry. The report analyses the content of the posts, and offers a breakdown of who the commentators are, how active they are, what their theme clouds include.

Social media has revolutionised not just how we conduct personal relationships, express our opinions and interact with the global marketplace, it’s also changed how we do business. Yet despite a few exceptions, the pharmaceutical industry has yet to fully harness its power for either marketing or to open dialogue amongst stakeholders like patient groups, regulatory bodies, physicians and each other. But some are talking, and their opinions, criticisms and thoughts are being heard.

Foremost amongst these are pharmaceutical media commentators whose blogs and ‘tweets’ on Twitter are gathering increasing numbers of followers. From insights into social media in Europe and ePharma summits to the discussion surrounding the very real issue of social media hype fatigue, social media commentators are determining not just the content, but the direction conversations are taking about the pharmaceutical industry, its issues and its presence on social media networks.

Report Buyer is the independent online store for global business information. The website now lists more than 120,000 company overviews, market research reports, industry studies and business books from over 300 specialist publishers. Thousands of professionals from across the world make ReportBuyer.com their first choice in their search for quality business insight.

 
 
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Pharma Companies Yet to Harness Power of Social Networking Sites Finds Report Buyer

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