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Henley on Thames, Oxfordshire, United Kingdom, 2010/04/14 - NHS South Birmingham wanted a method for delivering messages to the patients at 65 surgeries across South Birmingham from their Head Office in Kings Norton. ONELAN Digital Signage was chosen to achieve this.
The Trust had the following key objectives for their digital signage:
• To Educate
Answer common health and surgery questions thereby achieving improved staff productivity, fewer patient visits, better patient health and earlier awareness of health problems
• To Entertain
Reduce perceived waiting time to achieve happier patients by showing live TV.
• In an Emergency
Simple accessible method for communication of messages instantly
ONELAN Century NTB 615s have been installed in all 65 of the doctors’ surgeries, and three ONELAN Millenium NTB 5000s have been installed in the Head Office.
• Content Strategy
The content on the Century Series 615 Net-Top-Boxes (NTBs) in each of the surgeries comprises a combination of the following:
- Practice updates;
- Local RSS News feed;
- Practice messages & alerts;
- Government health videos.
Content can be made relevant to the day’s surgery and easily changeable at the location by the receptionists. Ad Hoc messages are also set up so the receptionist can quickly inform the patients if the surgery is on time or not. This service gives the patients a relaxed signage system with pertinent information. There is also an override facility. If there is an incident e.g.: the recent swine flu outbreak, then HQ can override scheduled content to show the emergency content. Ad Hoc is also used to localise the layout i.e the name of the surgery etc.
The main implementation issues involved included:
• Overcoming security issues
With the obvious issues of patient confidentiality, security was of paramount importance. With the excellent security features of ONELAN’s NTBs any concerns were soon overcome. ONELAN is even approved for use in high security applications such as finance in Government and Banking.
• Overcoming user reluctance
It was essential that the NTB software interface was simple enough for NHS staff to use so they could update the information being displayed on the Net-Top-Boxes without any prior training. At the same time, the software had to be sophisticated enough to meet the requirements of the Trust Head Office for high quality professional signage content.
• Surgery Network Conformity
As every surgery has its own non standardised network, while the Trust Head Office is able to publish information on all the NTBs in every surgery, it wished to outsource the monitoring of all the NTBs. OneMedia provide this service and forward periodic reports back to the Trust Head Office.
The project was managed by SCC, and supported by ONELAN Ltd and OneMedia Services. OneMedia Services provide ongoing support.
About OneMedia Services
For companies and organisations using digital signage, OneMedia offers the full range of services commonly required for the successful operation of your digital signage system.
About NHS South Birmingham
NHS South Birmingham commissions services for a population of 383,000 people.
Currently their Primary Care Services include 64 GP practices, 70 General Dental Practitioners, 85 community Pharmacists, and 51 Opticians. The trust’s aim is to keep health care close to home and to offer a range of nursing and therapy services to support this through the local GP network.
ONELAN (onelan.com) develops network appliances for standalone and end-to-end Digital Signage network solutions. The Net-Top-Box is a multimedia, multi-zoned solution capable of Touch Interactivity. With a browser based user interface, the system is fully multi-lingual and capable of displaying both stored media and live media e.g RSS feeds, web pages and broadcast TV or locally streamed video. Further members of the product family cater for Enterprise network management and integration with external data sources.
ONELAN’s NTBs are now installed in a wide variety of organisations such as retail, schools, hospitals, and government buildings, as well as some well-known corporates such as Vodafone, Virgin Holidays and PricewaterhouseCoopers.
ONELAN Ltd is based in Henley-on-Thames, Oxfordshire.