Netsertive (formerly AV NetResults), the leading interactive marketing company for the audio and video (AV) industry, today announced that it has launched a unique new online ad program for industry vendors and dealers. With mutual benefits for product vendors and local dealers alike, the Local-Extend™ Online Ad Program places co-branded online advertising in specific local markets around the country. The stylish banner ads promote branding for the vendor while associating the brand with key dealers in designated markets. To ensure relevancy, the dealer information on ads automatically changes based on the city a consumer is in when he views a website showing the ads. The ads are shown on industry-specific, contextually relevant sites across the Internet, including AV resource and hobbyist sites, forums, blogs and relevant social media sites. New sales opportunities for both vendor and dealer are created as the ad-clicks get driven directly to the local dealer’s website, putting the consumer in touch with a local outlet where they can demo the product directly.
Bowers & Wilkins (B&W) was the first vendor to have their program launched and they test marketed with 15 dealers in different markets for their initial phase. The program is now driving hundreds of thousands of ad impressions in specific local markets and thousands of clicks to B&W dealers’ websites. B&W is now working with Netsertive to expand their program throughout their dealer network. Doug Henderson, Sr. VP of Sales and Marketing for B&W Group USA, noted “We are always looking for better, more cost-efficient ways to get our message to the consumer as well as new methods of supporting our dealer base. This program accomplishes both objectives and allows us to deploy the campaign to dozens of dealers by working through a single source at Netsertive.”
Netsertive is uniquely suited to manage such a program due to its large number of clients in the AV industry, where it focuses its online marketing expertise. The company activated over 70 dealer programs in 2009 and is continuing its steady growth into 2010. CEO Brendan Morrissey said “Recent research unequivocally demonstrates that running online image ads side-by-side with a well constructed search advertising program dramatically improves the search advertising results while strengthening brand recognition. Our objective is to help the vendors and dealers in this industry to cooperate on dual-purpose, local-market advertising and ultimately drive a very efficient ad spend in the whole ecosystem. Overlaying this new program into our dealer clients’ search advertising campaigns creates immediate lift in local markets in a way not previously economically feasible for a vendor or dealer.”
Netsertive also provides online search advertising in local markets and industry-specific search engine optimization (SEO) for AV custom and retail dealers. Unlike the general interactive marketing companies, Netsertive has deep expertise and focus on the AV industry, which has propelled its client base quickly.
About Netsertive (formerly AV NetResults, LLC)
Based in Cary, NC, Netsertive (netsertive.com) helps local businesses and national product manufacturers attract consumers and increase sales by delivering innovative, results-driven online marketing solutions. To help clients drive sales through more qualified leads, the company developed a proprietary, vertical-industry approach to online search marketing and search engine optimization, which it delivers using its patent-pending technology. With a focus on specific vertical industries, Netsertive ensures a fast and smooth entry into the world of online marketing for a wide range of dealer/retailers and their product manufacturers.