PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: immediate future Ltd

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Aardvark Launches Latenightlondon.co.uk to Double Registered Customers in One Year to Over 500,000 - Presenting the best in London nightlife, Novus Leisure, the Capital’s biggest bar and restaurant group, to drive online bookings across its 36 venue websites
Aardvark Launches Latenightlondon.co.uk to Double Registered Customers in One Year to Over 500,000

 

NewswireToday - /newswire/ - Kingston upon Thames, Surrey, United Kingdom, 2006/07/14 - Presenting the best in London nightlife, Novus Leisure, the Capital’s biggest bar and restaurant group, to drive online bookings across its 36 venue websites.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering E-Business B2B/B2C Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Aiming to double bookings and the number of registered customers in one year, Aardvark Media launches Latenightlondon.co.uk and 36 branded venue websites for Novus Leisure. The Capital’s biggest bar and restaurant group presents the best in London nightlife including Tiger Tiger, Oxygen and Sugar Reef.

The sites incorporate a feature rich administration tool that increases business efficiency and enhances marketing opportunities. Its bespoke online customer service tools build stronger, loyal customer relationships by encouraging user generated content.

“The custom built system allows all our venue sites to access one customer database which can be used for local venue promotion and management, centrally integrated marketing activities, and to build valuable and lasting relationships with all our customers,” says Allie Conlan, Online Marketing Executive of Novus Leisure.

Business benefits include the ability to capture customer data centrally but manage customer bookings and feedback locally by venue staff. The feature rich database can be used to deliver integrated promotional and special event campaigns on all the sites, and also allows marketers to send email campaigns to customers who have actively requested them; avoiding spam.

With the emphasis on building long-term customer relationships, Aardvark Media’s focus on delivering a good user experience has produced a range of unique online customer service tools. These include a user generated content feature where customers are encouraged to create events, post content and invite their friends via e-mail to register and contribute.

“We wanted to create a unique customer experience for the venue websites and Latenightlondon.co.uk to distinguish them from the plethora of unfriendly Flash sites typical of the marketplace. User generated content, helpful features and integrated messaging with venue reservation staff will generate greater loyalty and encourage regular visits from customers with the most influence on their peers or work colleagues in terms of social planning or corporate entertainment. Getting customers to refer friends and colleagues is a central tenet of the strategy for the rapid growth of the customer database,” says Chris Johns, Commercial Director at Aardvark Media.

To help evolve the customer focused experience, Aardvark Media produced a set of ‘personas’ based on Latenightlondon existing customers. These included City PA’s responsible for organising corporate events, influential young professionals and yummy mummies who generally take the lead in organising the social calendar for their group of friends.

“People who organise a night out want tools to help them manage their guest list, check and agree special details with the venue and organise friends. Plus the venues benefit. They can manage online bookings, troubleshoot customer requirements and target repeat business not only with customers but from word of mouth, which matters a lot in this industry,” says Chris.

“We plan for online to account for 50 per cent of our forward bookings, and the valuable, accurate data we capture will be highly sort after by other brands and companies seeking to reach our influential membership audience,” says Allie (Novus)

The search engine friendly sites meet W3C accessibility standards and plans are in place to provide a secure transactions area before Christmas to process online booking deposits along with the development of an API to allow select third parties to interact with the database easily and securely.

About Aardvark Media
Established in 1996, Aardvark Media is a London-based web agency dedicated to producing usable, engaging, customer-focused websites and online applications for a number of diverse markets. Its websites deliver positive, measurable results to clients underpinned by the key tenets of usability, accessibility and compatibility. Aardvark Media’s clients include Siemens.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering E-Business B2B/B2C Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: immediate future Ltd

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
E-Business B2B/B2C articles,
CATCH Visitors via Your Competitors Announcements!


Aardvark Launches Latenightlondon.co.uk to Double Registered Customers in One Year to Over 500,000

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

|
Publisher Contact: Katy Howell 
0845 408 2031 pressoffice[.]immediatefuture.co.uk
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any immediate future Ltd securities in any jurisdiction including any other companies listed or named in this release.

E-Business B2B/B2C via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From immediate future Ltd / Company Profile


Read E-Business B2B/B2C Most Recent Related Newswires:

FIS Expands its Real-time P2P Payment Solutions Offering
Interlochen Center for the Arts Selects FinancialForce HCM to Inspire Collaboration and Deepen Employee Engagement
FinancialForce Continues Momentum in Nonprofit Sector Empowering Organizations to Maximize Impact and Fulfill Missions
FinancialForce Introduces Billing Central for Everything-as-a-Service Business Models
FIS and CO-OP Bring Cardless Cash to Credit Unions Nationwide
Greenway Health Gains Customer Satisfaction by Transitioning from NetSuite OpenAir to FinancialForce PSA
FinancialForce Delivers Wave App for Professional Services Automation (PSA) Extending the Power of Salesforce Wave Analytics to Professional Services
LiquidHub Selects FinancialForce Cloud Solutions to Optimize Workflows and Unify Data
LoginRadius Announces Adoption of Microsoft Azure for its Cloud Services
FIS and Arkansas Governor Hutchinson Extend VC FinTech Accelerator Till 2018
BBSTC 2016 by O2O Commerce is 1st Annual International Networking and Showcasing Platform for SMEs
The Weather Company to Deliver Crucial Weather Data for Safety and Resource Management Solutions to Underserved Areas Around the World
KinCare Selects FinancialForce, Prepares for Rapid Growth within In-Home Aged Care Industry
FIS Leads Technology Transformation with Bank Leumi USA
FIS Named ‘Most Disruptive’ in PYMNTS/Alexa Challenge

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  Triggr & Bloom

Visit  NAKIVO, Inc.





 
  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)