NewswireToday - /newswire/ -
Brighton, East Sussex, United Kingdom, 2010/03/31 - Wiley-Blackwell has launched the eighth edition of Rook’s Textbook of Dermatology online in partnership with Semantico Limited, a leading provider of services and technology for online publishing.
The site is powered by the Semantico Information Publishing Platform (SIPP). Using SIPP, publishers can create their own microsites which will appear different at the user interface while retaining all the functionality of a much larger site.
Semantico’s custom design approach allows unique functionality to be developed for a site to address a specific user need. For Rook’s Dermatology the images are an essential part of the resource, acting as a powerful and direct learning tool. The fully featured image gallery lets users search the images, getting them directly to the resources they value. The images are clean when shown in context, but watermarked when expanded to a full view to protect the copyright of an extensive and unique collection.
Richard Padley, Managing Director, Semantico, said: ‘This site takes the SIPP microsite approach to online publishing, adds a custom development to create something really special for end users and provides continuity of data handling and access management for the publisher. It really demonstrates that niche markets can be catered to by well thought out online publishing projects.’
Alison Langton, Medical Books Publishing Director, Wiley-Blackwell said: “Rook’s Textbook of Dermatology is the world’s leading textbook of dermatology. The new online version is a very exciting enhancement of the printed book for dermatologists, who will now be able to take ‘Rook’ with them from clinic to home and wherever they travel, and use the fully searchable text and image bank features to enhance their clinical practice.“
Wiley-Blackwell (wileyblackwell.com) is the international scientific, technical, medical, and scholarly publishing business of John Wiley & Sons, with strengths in every major academic and professional field and partnerships with many of the world’s leading societies. Wiley-Blackwell publishes nearly 1,500 peer-reviewed journals and 1,500+ new books annually in print and online, as well as databases, major reference works and laboratory protocols.
Semantico (semantico.com) was formed in 1999 to develop online publishing solutions for the publishing industry. Its mission is to be the partner of choice in helping clients realise the full potential of internet technologies for delivering digital information services. Semantico works to make clients' information ever more discoverable, more useful and more valuable.
Semantico's content delivery tool-sets, subscription management products, and hosting and support services enable rapid and robust, customised solutions for a wide range of clients.
Semantico's management team has a considerable breadth of experience in publishing, e-commerce B2B and B2C online sectors. Its strong engineering background allied with a focus on user-centered design processes ensure that it maintains high standards in its existing and new products, while providing the innovation necessary to compete effectively in emerging online markets.