Mark Pointer, CEO of Superbrands Singapore said ‘Business Superbrands identifies and celebrates some of the world’s strongest examples of business to business brands. Singapore has a long established history of strong branding of consumer brands, but building brands is just as important within a business to business environment and this has become increasingly recognized. As a mature market, Singapore is home to many hugely successful business to business brands. Business Superbrands pays tribute to their hard work and success and will provide them with a platform to leverage their Superbrands Status not only to key stakholders and business partners, but also to a wider audience both at home and abroad’.
Business Superbrands provides brands with a year round multi-tiered marketing platform to leverage their status with key stake holders and customers. The programme provides brands with 5 major leverage points, usage rights of Business Superbrands logo, invitation to the presentation ceremony, brand case study in the Business Superbrands reference book, invitation to Superbrands media activities and display of brand case study in Superbrands website with links to the brand’s own website.
Since the programme launched earlier this year, it has successfully recognized many highly regarded B2B brands in Singapore, across different industries, including Singtel, AFor (EpiCentre), Power Plus, Boustead, Best World Lifestyle, LORENZO, Sunray, Xpress Holding…etc. Many of these true Business Superbrands are currently heavily involved in the development of the most prominent projects in Singapore, like Resorts World Sentosa, International Resorts.
When asked about how SingTel’s position in the business world, Executive Vice President of SingTel Business Group, Bill Chang said ‘SingTel has transformed from a provider of pure ‘carriage’ services to a leading regional provider of next-generation managed Infocomm Technology (ICT) and multimedia solutions. We aim to empower companies to serve their customers better and expand their businesses quickly and cost effectively through innovative one-stop ICT solutions that improve productivity, simplify operations and reduce costs. As Asia's leading communications company, SingTel is excited to play an important role in further strengthening Singapore's position as a global ICT hub.’
There are many factors that contribute to a brand’s success, EpiCentre Executive Chairman and CEO, Mr. Jimmy Fong, sees its success in achieving the Business Superbrands status from providing a one-stop digital lifestyle experience to the consumers. ‘We enjoyed the first mover advantage, as it set up its establishment way back in 2002, foreseeing the trend and demand for Apple products and a one-stop digital lifestyle experience.’ With this vision, ‘together with excellent products & services from Apple and understanding of consumers’ needs, EpiCentre realigned the business strategy and aim to offer customers a one-stop digital lifestyle shopping experience’.
The executive chairman of LORENZO International, James Goh, attributes its success to his team’s dedicated hard work over time and said ‘Lorenzo has come a long way since 1983. We achieve Business Superbrands status through many years of continuous brand building exercises and dedicated hard work transforming our businesses to ride any weather at all times.’
Established in 1994 and managed by independent companies, Superbrands (superbrands.com) is the world's leading international brand marketing and promotional programme that celebrates the best and most valued brands in more than 80 countries.
About Business Superbrands
Business Superbrands is the most distinguished programme to pay tribute to the country’s strongest business to business brands. Participation in Business Superbrands programme is strictly by invitation only. Brands do not apply to enter the selection process (and nor is there a cost for being considered). The brands are identified through the evaluation by an independent and voluntary Superbrands Brand Panel. They identify the country’s strongest B2B brands; these are the only brands eligible to join the programme. The Panel evaluates brand’s Superbrands quality in 5 different aspects which covers Reputation, Market Share, Achievement, Recognition and Social Responsibility.