NewswireToday - /newswire/ - London, United Kingdom, 03/18/2010 - This season, popular plus size designer, Anna Scholz, introduces her Black Label diffusion collection for women sized 12-28. It’s a fresh, funky extension of her premium label with a focus on daywear and at a lower price-point.

PRINTS CHARMING

Whimsical print jersey pieces are a major highlight of the Black Label this season. Supple jersey provides the comfort of a t-shirt in hot, trendy shapes.

Anna’s playful heart print gains an edge in an updated palette and quickens the pulse in the form of a shirred strap dress.

Gallop miles ahead of the style curve with Anna’s hot-to-trot new horse print. White horses gallop among ghostly shapes and splashes of red and blue on chic black jersey. This print makes a winning combination with the elegant, sweeping lines of Anna’s horse print plait maxi dress or handkerchief skirt.

And the new rainbow-striped ribbon candy print streaks across dark blue jersey and plays nicely in the folds of Anna’s 70s plait dress.

AHOY, MATIES!

Set sail for Styleville this season with Anna’s fresh Black Label interpretations of the hot military and nautical trends.

Crisp cotton sateen wide-leg trousers with anchor motif pockets look ship-shape with Anna’s military jacket with anchor buttons and top stitch detailing.

EMBELLISH-MENTAL

Unusual details and whimsical embellishments abound in the Black Label collection.

Gorgeous crochet detailing stretches from the shoulders to the lower back in Anna’s jersey top with flattering ruching details.

A feminine, pleated strappy sundress sports a truly unique hemline decoration of tigers embroidered in cream.

Pink and grey intarsia stars in unusual placements are out of this world on Anna’s cotton silk knit loose jacket.

“I’m loving the new Black Label looks,” says Anna. “Now you can afford to look drop-dead gorgeous every day! Wear your party dresses on Monday morning…to go to the shops…to take out the rubbish…walk the dog….” Now that’s versatility!

THE EVOLUTION OF STYLE

Many of the recent changes at the Anna Scholz studio have been in direct response to customer requests and feedback solicited over the past year. In addition to creating the Black Label as a less expensive designer option, Anna has been rejigging her designs in her constant quest for the perfect fit. A new fit model has been brought into the studio in an effort to cater to the figure of Every woman as much as possible.

Customers also asked for more Anna. So she has launched a new blog on her revamped website so everyone can stay on top of all the happenings at annascholz.com and chat with her. The new transactional website includes video features as well as a “Complete the Look” service which offers suggestions as to which garments complement each other for the perfect plus size look.

Agency / Source: Anna Scholz Ltd

Availability: All Regions (Including Int'l)

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