| |
NewswireToday - /newswire/ -
Miami, FL, United States, 03/16/2010 - As the Semantic Web unfolds, only those sites that are "Web 3.0 Ready" will get found everywhere.
|
| |
"Web 3.0" may be subjected to the same techno-spin as "Web 2.0", but unlike its often-abused predecessor this term is allied with an official World Wide Web Consortium (W3C) initiative known as the "Semantic Web". In a nutshell, the Semantic Web is about two things:
1. Common standards and formats for the integration and combination of data drawn from diverse sources.
2. A language for recording how data relates to real world objects that allows either a person or a machine to start off in one context, and then move through many other contexts connected simply by relevance.
Web 3.0 is What's Next...
The dawning of the Semantic Web brings with it a new wave of issues and opportunities for Internet marketing and ecommerce. The implications for business websites like yours are both pervasive and permanent: Aggressive optimization and appealing aesthetics will no longer be enough to assure web success or even online survival. Web pages--i.e. their underlying source, programming and stylesheets--must be "machine-friendly" underneath as well as "people-friendly" on the surface. Their format and behavior must be compatible with a broad range of devices and applications, just as their layout and content must be compelling to as many qualified prospects, clients and customers as possible. And websites whose resources do not comply with all W3C coding standards and WAI accessibility guidelines ... or whose templates do not leverage tableless XHTML, CSS and Unobtrusive Javascript, jQuery and Ajax to separate content, format and behavior ... will severely limit their traffic and conversion potentials.
Is Your Website Ready for Web 3.0?
If your web pages are fully W3C-compliant, the answer might be "Yes". But if they are not, the answer can only be "No".
Perhaps due to expedience more so than ineptitude, the importance of W3C standards compliance and validation has long been disregarded by many web designers. But with the advent of Web 3.0, the impact of that error on website ROI increases exponentially. A core requirement of the Semantic Web is that your web pages and other content be accessible and comprehensible to both Man and Machine, which makes standards compliance mandatory. W3C-compliant web pages can be properly read and interpreted regardless of what user agent might be employed: mashups and other web apps, graphical and text browsers, text-to-speech synthesizers and translators, or site robots and search engine spiders. That alone should be sufficient motivation to be sure your web pages pass the seven tests of Web 3.0 readiness you'll find at the new website of Miami Florida web designer Bruce Arnold:
WebReDesignMiami.com
According to this search marketing professional, "99% of all Internet users submit keywords to search engines to find what they need. 97% of that traffic goes to the first 20 websites returned by a search, and the majority of that goes to the websites included on the first page of search results. Most businesses have at least three ways to achieve high search visibility (page one 'above the fold') ... and only one of them requires an ongoing expenditure. The highest returns from the other two will be delivered by websites that are 'Web 3.0 Ready'."
Bruce Arnold is a South Florida business website designer, owner of the Miami web design firm WebReDesignMiami.com, and creator of the Pervasive Persuasion(tm) internet marketing methodology.
|
bruce[.]webredesignmiami.com 
