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Media Contact Café Announces New Analytics Reports for Measuring Results from News Generated Based on Press Releases and Social Media Conversations - In today's environment, its becoming increasingly important for businesses to make smart decisions about how they spend their marketing dollars
Media Contact Café Announces New Analytics Reports for Measuring Results from News Generated Based on Press Releases and Social Media Conversations

 

NewswireToday - /newswire/ - Washington, DC, United States, 2010/03/13 - In today's environment, its becoming increasingly important for businesses to make smart decisions about how they spend their marketing dollars.

   
 
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Media Contact Café a leading provider of public relations and communications tools, today announced new analytics reports for measuring results from news generated based on press releases and social media conversations.

“These new reporting enhancements are all about helping our customers better understand what happens when there's buzz surrounding their brand in the news and social media,” said Tonya Garter, Director of Products & Services. Customers will now be provided with a much better sense about how their communications campaigns are performing against their competitors, how to better allocate sales, marketing and communication budgets and most importantly how their organizations online reputation is holding up.

These new reports are part of a larger strategic initiative to help customers better evaluate their return-on-investment (ROI) from using Media Contact Cafe'. “Our success was built on our ability to provide big agency results without the big agency price tag” said Garter “so delivering a quality product is our number one concern”. The new reports will be added to the existing reports that currently provide customers with information on news generated by state and DMA, activities, ad value reporting and 75 other custom analytic reports.

About Media Contact Cafe'

Media Contact Cafe' (mediacontactcafe.com) has earned its reputation over the past 10 years as the leading source of media intelligence for the PR industry. By providing an inside view into the world of journalist and top media organizations, Media Contact Cafe' helps PR and communications professionals increase their effectiveness in gaining positive coverage and reporting and analyzing that coverage. Our PR tools address the critical functions of public relations including media relations, news distribution, social media monitoring, news monitoring and measurement to over 1,500 companies nationwide.

 
 
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Media Contact Café Announces New Analytics Reports for Measuring Results from News Generated Based on Press Releases and Social Media Conversations

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IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Media Contact Cafe securities in any jurisdiction including any other companies listed or named in this release.

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