PRTODAY / NewswireToday Free press release distribution service network

More news: Engineering
Written by / Agency / Source: General Electric Company

Check Ads Availability|e-mail Article

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

GE GeoSpring™ Cruises into Spring with Marketing Momentum - The GE GeoSpring™ hybrid water heater takes its energy-saving message on the road
GE GeoSpring™ Cruises into Spring with Marketing Momentum


NewswireToday - /newswire/ - Louisville, KY, United States, 2010/03/11 - The GE GeoSpring™ hybrid water heater takes its energy-saving message on the road. NYSE: GE

Your Banner Ad Here instead - Showing along with ALL Articles covering Engineering Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


The GE GeoSpring™ hybrid water heater has already achieved many firsts since its introduction in November 2009. It was the first heat pump water heater to be ENERGY STAR® rated. It was singled out as first in its class by Popular Science with a Best of What’s New Award. And as a result of its new television ad debut during the Olympic Winter Games in Vancouver, the GeoSpring Hybrid Water Heater may very well be the first major household appliance to be promoted with the help of snow monkeys.

Capitalizing on the global audience who tuned in for the Olympics, the GeoSpring has hit the road — literally — as part of an educational truck tour. The tour kicked off in Tampa, Florida on Feb. 20 and is now traveling throughout the southeast United States through August. The bright green truck is stopping at Lowe’s and Sears stores along the way, and consumers will be able to get up close with the water heater, learning its features and getting a chance to win instant prizes. Plumbing and Heating Expert Richard Trethewey from “Ask This Old House” met visitors at the initial stop in Tampa. A full list of cities and approximate timing on the GeoSpring hybrid truck tour is available at:

"This is a chance for consumers throughout the country to learn about one of our most innovative products," says Paul Klein, General Manager, Brand and Advertising. "By educating them about its energy-efficiency and cost-savings, we will empower consumers with information about water heating so they can make an educated purchasing decision."

The GeoSpring hybrid water heater uses heat pump technology to reduce energy expenses up to 62%, saving homeowners as much as $320 annually on energy bills.*

The GeoSpring hybrid water heater was first introduced to the world via a light-hearted commercial staring a delightful troop of snow monkeys and a steamy hot spring. According to Klein: “The new GeoSpring ad campaign uses humor to introduce consumers to what is a life-changing appliance. The GeoSpring™ hybrid water heater gives consumers the opportunity, really for the first time, to have near total control over how much energy they use to heat water for the home.”

Some of the other educational activities GE – Appliances has used to introduce consumers to GeoSpring include a profile on the nationally syndicated radio program, The Gary Sullivan Show during the 2010 International Builders’ Show and an hour-long Q&A featuring some of GE’s water heater experts in February. GE – Appliances will run 30-second commercials promoting the GeoSpring on the weekly radio show through July.

Additionally, the new GeoSpring was featured on “Ask This Old House” in February to further introduce the product to consumers.

* Based on DOE test procedure and comparison of a 50–gallon standard electric tank water heater using 4881 kWh per year vs. the GE Hybrid water heater using 1856 kWh per year, and national average of 10.65 cents per kWh

About GE -- Appliances & Lighting
GE – Appliances & Lighting spans the globe as an industry leader in major appliances, lighting, systems and services. Providing solutions for commercial, industrial and residential use, GE – Appliances & Lighting uses innovative technologies and ecomaginationSM, a GE initiative to aggressively bring to market new technologies that help customers and consumers meet pressing environmental challenges, to deliver comfort and convenience. General Electric (NYSE: GE), imagination at work, sells products under the Monogram®, Profile™, GE®, Hotpoint®, Reveal® and Energy Smart® consumer brands, and Tetra®, Vio™ and Immersion® commercial brands. For more information, consumers may visit

Your Banner Ad Here instead - Showing along with ALL Articles covering Engineering Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


Written by / Agency / Source: General Electric Company


Availability: All Regions (Including Int'l)


Traffic Booster: [/] Quick Newswire Today Visibility Checker


Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

# # #
  Your Banner Ad showing on ALL
Engineering articles,
CATCH Visitors via Your Competitors Announcements!

GE GeoSpring™ Cruises into Spring with Marketing Momentum

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

GE News Center |
Publisher Contact: Allison Gatta - GE Appliances & Lighting 
502-452-7184 alison.gatta[.]
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any General Electric Company securities in any jurisdiction including any other companies listed or named in this release.

Engineering via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Read Latest Articles From General Electric Company / Company Profile

Read Engineering Most Recent Related Newswires:

Mentor Graphics Integrates its Questa Verification Solution with Jenkins Ecosystem Enabling Maximum Regression Speed
Mentor Graphics Announces Availability of Qualified Calibre PERC Rule Decks for UMC 28nm Technology
ABB Launches Flexible 'Plug and Play' Microgrid Solution to Boost Use of Renewables
Mentor Graphics, Northwest Logic, and Krivi Semiconductor Announce Availability of Complete DDR4 SDRAM IP Design and Verification Solution
ABB and Microsoft Partner to Drive Digital Industrial Transformation
ABB and Fluor Partner to Deliver Power Substation Projects Globally
Mentor Graphics Extends Offering to Support TSMC 7nm and 16FFC FinFET Process Technologies
ABB to Divest Cable Business to NKT Cables
ABB Unveils Innovative Traction Transformer Reducing Energy Losses by up to 50 Percent
ABB Revolutionizes Battery Charger for All Trains
ABB Wins $35 Million Substation Upgrade Order to Strengthen Southern German Grid
ABB Introduces the World’s Most Efficient Electric Propulsion System for Marine Vessels
ABB Elected to the Industrial Internet Consortium’s Steering Committee
Custom Fluid Power and Outsource Institute of Technology Partnership
ABB Presents Digital Grid Approach At Leading Power Sector Event in Paris

Boost Your Social Network
& Crowdfunding Campaigns

NewswireToday Celebrates 10 Years in Business




  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (